Core Insights - The competition in the short video sector is intensifying, with major stars and IPs joining the fray, particularly during the summer season and the Shanghai International Film Festival [1] - AI technology is increasingly being integrated into short film production, with companies exploring new collaborative models between humans and AI [1][4] - The short drama market is experiencing rapid growth, with significant revenue potential and a shift towards free content consumption [6][7] Group 1: AI Integration in Short Dramas - AI has been utilized in short drama production, with companies like Kuaishou and Zhangyue Technology investing in AI-generated content, although the results have faced mixed reviews [4][5] - The CEO of Zhangyue Technology, Sun Kai, indicated that AI's role in the production of the short drama "Zhe Tian" accounted for less than 30% of the costs, emphasizing efficiency over cost [4][5] - AI can achieve a production quality of 60-70% in just 10% of the time compared to traditional methods, aligning with the efficiency demands of the short drama market [4] Group 2: Market Growth and Trends - The micro short drama market in China reached a scale of 505 billion yuan in 2024, surpassing box office revenues, with projections of 634.3 billion yuan in 2025 and 856.5 billion yuan by 2027, reflecting a compound annual growth rate of 19.2% [6] - The user base for short dramas is expanding, with 5.76 million users in 2024, representing 52.4% of the total internet population [6] - The market is shifting towards premium content, with a focus on quality storytelling and character development, driven by changing user demands [7]

据了解，《遮天》整体投入为百万级，其中AI技术成本占比低于30%。孙凯同时指出，"现阶段，若计 入时间成本，使用AI制作短剧与传统拍摄方式的总体投入可能相近。"他认为，当前阻碍行业大规模、 全流程应用AI的主要因素并非成本，而是效率与实际效果的考量。"目前短剧市场供给数量不是问题， 不需要用AI大规模量化、标准化地生产那些同质化的内容，这在商业上也不成立，赚钱的永远都是金 字塔尖的5%至10%。" 转自：北京日报客户端 AI技术正更深层次地介入短剧制作领域。6月22日，记者从掌阅科技获悉，其参与出品的仙侠题材短剧 《遮天》已全网首播，采用了AI技术与真人实拍深度融合的制作模式。这与市场上出现的"AI全流程微 短剧"形成差异，反映出行业在技术应用路径上的新思考。 针对为何未采用全程AI生成，掌阅科技CEO孙凯解释称，公司更多将AI视为打磨作品的技术工具，而 非追求量产或为技术而创作的核心。"AI短剧已超越技术验证阶段，其必要性在于用户需求与商业化价 值。"他表示，基于剧本设定和真人拍摄基础，团队选择在特定环节应用AI生成技术。 记者发现，现阶段AI对短剧的核心价值更侧重于"提升品质"而非"提高效率"。比如，利用 ...