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金枫酒业称正持续探索泛米酒多品类;金徽酒未来将在新疆市场加大资源投入丨酒业早参
Mei Ri Jing Ji Xin Wen· 2025-07-15 02:15
Group 1 - The company Jin Feng Jiu Ye is actively exploring product innovation in the alcoholic beverage market, focusing on younger, fashionable, and differentiated products, including the development of sparkling yellow wine [1] - Jin Feng Jiu Ye's commitment to multi-category innovation in rice wine is expected to enhance its competitiveness in the industry and attract more young consumers, thereby expanding market share [1] Group 2 - Jin Hui Jiu has opened a new experience center in Xinjiang, indicating a strategic focus on this key market as part of its integrated market development strategy across Xinjiang, Qinghai, and Gansu [2] - The company plans to increase resource investment in Xinjiang to improve its sales network, which is anticipated to broaden its sales footprint and enhance brand influence and market share [2] Group 3 - Guojiao 1573 has launched the "Inspiration Fermentation Bureau" in Beijing's 798 Art District, combining art exhibitions with product offerings and dining experiences to engage younger consumers [3] - This initiative aims to break the stereotype of traditional liquor among young people, potentially expanding the consumer base and enhancing brand vitality and market competitiveness [3]