Company Overview - Helen Piano was established on June 15, 2001, and listed on the Shenzhen Stock Exchange on June 19, 2012, with its registered and office address in Ningbo, Zhejiang Province. It is a well-known piano manufacturer in China, possessing advanced production technology and a complete industrial chain, leading in product quality and brand influence within the industry [1] Financial Performance - As of Q3 2025, Helen Piano reported operating revenue of 88.5494 million yuan, ranking 17th among 17 companies in the industry. The top company, Tianyuan Pet, had a revenue of 2.323 billion yuan, while the industry average was 684 million yuan [2] - The company's net profit for the same period was -40.7702 million yuan, placing it 15th in the industry. The leading company, Zhejiang Ziran, reported a net profit of 183 million yuan, with the industry average at 23.494 million yuan [2] Financial Ratios - Helen Piano's debt-to-asset ratio as of Q3 2025 was 37.06%, an increase from 34.30% in the previous year and above the industry average of 30.49% [3] - The company's gross profit margin for Q3 2025 was 10.25%, down from 18.16% in the previous year and significantly lower than the industry average of 23.75% [3] Executive Compensation - The chairman, Chen Hailun, received a salary of 457,200 yuan in 2024, a decrease of 50,800 yuan from 2023. The general manager, Chen Chaofeng, earned 301,500 yuan, down 33,500 yuan from the previous year [4] Shareholder Information - As of September 30, 2025, the number of A-share shareholders decreased by 15.92% to 13,000, while the average number of circulating A-shares held per shareholder increased by 18.93% to 19,300 [5]

Core Viewpoint - The piano industry is facing a significant decline in sales, leading to the transfer of control of Helen Piano, a company founded by the so-called "Piano Godfather," Chen Hailun, due to continuous poor performance and the risk of delisting [1][11][17]. Company Ownership and Control - Helen Piano has undergone a change in ownership, with Helen Investment and Four Seasons Hong Kong as the controlling shareholders, holding 27.41% and 16.98% of shares respectively [4]. - On July 24, a share transfer agreement was signed, where Helen Investment and Four Seasons Hong Kong sold a total of 60.83 million shares to Quantuo Zhuodai at a price of 9.09 yuan per share, totaling 548 million yuan [4][5]. - After the transfer, Quantuo Zhuodai will hold 23.83% of Helen Piano, while Helen Investment retains 20.56% [5]. - Following the transaction, Cui Yongqing will become the actual controller of Helen Piano, although Helen Investment remains the second-largest shareholder [7]. Financial Performance and Market Trends - Helen Piano's sales have drastically declined, with upright piano sales dropping from 30,904 units in 2020 to 9,452 units in 2024 [16]. - The company's financial situation has worsened, with a reported revenue of 27.76 million yuan in Q1 2023, a year-on-year decrease of 39.96%, and a net profit loss of 9.685 million yuan, a decline of 154.56% [17]. - The company faces a significant risk of delisting if it cannot maintain a revenue threshold of 100 million yuan [17]. Industry Context - The piano market in China has seen a decline in demand, attributed to the cancellation of educational policies that previously encouraged piano training, leading to many households with over 8 million pianos now having them as idle assets [16]. - The overall piano sales in China, which had averaged 400,000 units annually from 2017 to 2020, have sharply decreased, reflecting a broader trend of declining interest in piano education and ownership [16].

Group 1 - Helen Piano, founded 24 years ago, is set to change ownership with a transfer price exceeding 500 million yuan [1] - The controlling shareholders, including Chen Hailun and his family, will transfer approximately 60.26 million shares, representing 23.83% of the total shares, to Quantuo Zhuodai [1][2] - After the transaction, Quantuo Zhuodai will hold 23.83% of Helen Piano, while Helen Investment will hold 14.56% [1] Group 2 - The share transfer price is set at 9.09 yuan per share, totaling 548 million yuan [2] - Helen Investment will unconditionally and irrevocably waive voting rights for 15.17 million shares, which is 6.00% of the total shares, until the new actual controller is no longer from the Chen family [2] - Helen Piano has faced significant revenue decline, with a reported revenue of 159 million yuan last year, a 46.47% decrease year-on-year, and a net loss of 97.92 million yuan, the largest in its history [2] Group 3 - Quantuo Zhuodai, the new owner, was established on March 7, 2025, with a registered capital of 600 million yuan, focusing on enterprise management and consulting services [3]