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从书展看文化消费新潮流
Jing Ji Ri Bao· 2025-10-09 00:09
Core Insights - The article highlights the transformation of book fairs into comprehensive cultural experiences, moving beyond mere book sales to include diverse cultural interactions and experiences [1][2][3] Group 1: Book Fair Evolution - The "2025 I and the Temple of Earth" book fair in Beijing attracted 550,000 visitors over 11 days, showcasing a variety of cultural products and experiences [1] - Established book fairs like the Shanghai Book Fair and emerging ones like the Lanzhou Book Fair are evolving into city-wide cultural celebrations [1] - Book fairs are increasingly integrating various cultural forms, such as traditional opera and local cuisine, creating a multi-dimensional cultural experience for attendees [1] Group 2: Cultural Consumption Trends - The rise of a new cultural ecosystem is reshaping the cultural consumption market, with a significant contribution of 83.5% to the revenue growth of large-scale cultural enterprises from new cultural business models in Q1 [2] - Experience-based consumption is becoming the mainstream in cultural tourism, combining culture and tourism to provide immersive experiences for visitors [2] - Innovative cultural experiences, such as the martial arts city in Kaifeng and the water night tour in Xiaogan, exemplify the shift from passive observation to active participation in cultural narratives [2] Group 3: Cross-Industry Integration - The integration of technology, tourism, and industry is turning rich cultural resources into new consumption growth points, emphasizing the need for cross-industry collaboration [3] - There is a call for leveraging traditional culture in contemporary life to enhance consumer experiences and showcase cultural diversity [3] - Future book fairs are expected to become more open and integrated, participating in and shaping a multi-faceted cultural ecosystem driven by content [3]