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定襄县乡村e镇:搭台展销庆丰收 电商赋能添活力
Sou Hu Cai Jing· 2025-09-29 10:55
Core Viewpoint - The 2025 Farmers' Harvest Festival in Dingxiang County, themed "Celebrating Agricultural Abundance, Enjoying a Better Life," showcased local agricultural achievements through diverse activities, including product exhibitions, cultural performances, and live streaming sales [2] Group 1: Agricultural Product Exhibition - The event featured over 20 local specialty agricultural products, such as handmade vinegar, Dingxiang steamed meat, yellow baked cakes, glutinous corn, freeze-dried hawthorn, and hawthorn mooncakes, attracting many consumers [4] - The exhibition area also included renowned Shanxi products like Qinzhu yellow millet, Wutai mushroom sauce, Shenchi sesame oil, and Lvliang sea buckthorn juice, enhancing product variety to meet diverse consumer demands [4] Group 2: E-commerce Integration - To expand sales channels and enhance brand influence, a live streaming room named "Celebrating Harvest Together" was created, where hosts promoted Dingxiang specialty products, highlighting their production processes and quality features [6] - The live stream incorporated limited-time discounts aligned with the festival theme, generating significant orders and achieving a dual-channel sales strategy of "exhibition + e-commerce" [6] Group 3: Cultural Activities - In addition to product exhibitions, the festival featured folk performances such as yangge and gongs and drums, vividly showcasing Dingxiang's rich folk culture [8] - The atmosphere was lively, with crowds enjoying specialty foods while celebrating the harvest festival [8] Group 4: Future Development - The festival not only provided a platform for showcasing high-quality agricultural products but also stimulated rural consumption vitality [10] - Dingxiang County's rural e-town will continue to leverage platform advantages to promote deep integration of "e-commerce + specialty industries," enhancing rural revitalization through regular live streaming and brand cultivation [10]