Core Insights - The article highlights the innovative exploration in cultural and tourism consumption across various regions in China, emphasizing the deep integration of cultural, commercial, and tourism sectors as a means to stimulate economic growth [1]. Group 1: Sports Events and Consumer Engagement - Beijing, as a "Double Olympic City," has hosted multiple sports events, creating a surge in spectator enthusiasm. The Shijingshan District has launched ticket stub-themed activities, allowing fans to enjoy various discounts at major shopping areas [3]. - The vibrant array of sports events in Beijing not only showcases the robust vitality and broad prospects of the sports industry but also promotes the deep integration of cultural, commercial, and tourism sectors, serving as a strong engine for consumer spending [5]. Group 2: Cultural Festivals and Local Experiences - The first Coffee Culture Carnival in Qujing, Yunnan, combines food experiences, artistic performances, and special consumption vouchers, allowing citizens and tourists to enjoy a rich cultural feast [7]. - In Hebei's Hengshui, a lively agricultural sports event and a unique rice-crab co-culture trial field attract numerous visitors, providing them with distinctive experiences [9][11]. Group 3: Night Markets and Culinary Attractions - The night market in Hotan, Xinjiang, has become a popular destination for tourists, filled with various food stalls and vibrant performances, enhancing the nighttime consumption atmosphere [13][15]. Group 4: Agricultural Tourism and Cultural Heritage - The Ziqiao Mountain Terraced Fields in Xinhua, Hunan, are at their peak viewing period, drawing visitors to experience the stunning terraced landscapes and the rich agricultural culture [17]. - Local initiatives have been implemented to create agricultural experience projects, ecological trails, and rural homestays, integrating intangible cultural heritage performances to enhance visitor experiences [19]. Group 5: Immersive Cultural Experiences - In Xuzhou, Jiangsu, the innovative "Han Emperor Feast" immersive experience allows tourists to participate as "guests" in a Han dynasty banquet, providing a unique cultural engagement [21]. - To enhance the dining experience, the project offers professional Han dynasty makeup services, transforming modern visitors into "Han nobility" under the guidance of a professional team [23]. Conclusion - The innovative models of cultural and tourism activities across various regions not only provide consumers with rich experiences and tangible benefits but also effectively activate consumption potential, showcasing the vitality of cities and rural areas while stimulating strong economic momentum [25].