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建行上海市分行与浦东美术馆战略合作暨“遇‘建’美”品牌发布
Zhong Guo Jin Rong Xin Xi Wang· 2025-12-26 12:40
Core Viewpoint - China Construction Bank's Shanghai Branch has partnered with the Pudong Art Museum to launch the "Encounter 'Build' Beauty" brand, aiming to connect finance with art and contribute to Shanghai's development as an international cultural metropolis [1][2]. Group 1: Strategic Collaboration - The "Encounter 'Build' Beauty" brand will integrate resources from the Pudong Art Museum, including exhibitions, ticketing, and cultural products, with plans to launch the "Pudong Art Museum Credit Card" by 2026, offering exclusive benefits such as ticket discounts and VIP access [2]. - This collaboration follows previous partnerships with the Shanghai Science and Technology Museum and the Shanghai Museum, marking a significant expansion in the cultural service sector [2]. Group 2: Financial and Cultural Integration - The Shanghai Branch of China Construction Bank will support public welfare projects like the "Mei Pu Painting - Young Artist Training Program" to promote the combination of art inheritance and wealth transmission through financial products and professional consulting services [2]. - The partnership aims to create a comprehensive art experience system for clients, featuring monthly master classes, seasonal themed salons, and annual exclusive large-scale events [2].