Core Insights - The brand image video "Taste" by COFCO's brand Fu Zhanggui won the "Annual Video Marketing Bronze Award" at the iDigital Annual Digital Marketing Awards, highlighting its innovative brand practices in the food service supply chain [1][4] - The recognition signifies a shift in brand storytelling from traditional product narratives to deeper human insights, aligning with the trend of upgrading to high-quality and high-value offerings in the food service supply chain [1][4] Group 1: Brand Recognition and Marketing Strategy - The iDigital Annual Digital Marketing Awards, organized by iDigital CHINA, aims to discover and recognize outstanding cases and strategies that drive innovation and sustainable growth for businesses [3] - Fu Zhanggui's award-winning video focuses on the real-life experiences of industry professionals, emphasizing the dedication and challenges faced by chefs, service staff, and entrepreneurs [4][6] Group 2: Brand Philosophy and Cultural Identity - The concept of "Chinese Guardians of Flavor" is introduced, representing various stakeholders in the food service industry who contribute to the culinary experience, from suppliers to chefs and service providers [6][7] - This brand philosophy reflects a commitment to honoring and supporting the individuals who create value in the food service sector, positioning Fu Zhanggui as a partner and protector of these "guardians" [6][9] Group 3: Emotional Connection and Future Direction - Fu Zhanggui's approach emphasizes emotional resonance over mere efficiency, focusing on the human elements that sustain the restaurant industry [9] - The brand aims to lead future high-quality development in the food service supply chain through humanistic care and product innovation, reinforcing its identity as a value guardian and emotional ally for industry professionals [9]