Core Viewpoint - The recent surge in international gold prices has led to an increase in domestic gold jewelry prices, with significant price adjustments observed across various brands [1][4][6]. Price Adjustments - As of September 22, the spot gold price reached a peak of 3719 yuan, reflecting a 0.85% increase [1]. - Domestic gold jewelry prices have risen, with per gram prices hovering around 1090 yuan [1]. - The price increase for fixed-price gold jewelry varies, with some items seeing price hikes from hundreds to thousands of yuan [4]. Consumer Behavior - There has been a noticeable increase in consumer interest in fixed-price gold jewelry, attributed to the lag in price adjustments compared to rising gold prices [6]. - Some consumers express concerns about the high premiums associated with fixed-price products, indicating that the perceived value may not justify the cost [6][7]. Brand Responses - Several brands, including Chow Tai Fook and Chao Hong Ji, have begun updating their price tags in response to the rising gold prices, with some stores changing prices overnight [2][4]. - Chow Tai Fook has confirmed that fixed-price gold products will see price increases starting in October, with specific adjustments to be announced later [5]. Market Dynamics - The increase in gold prices has led to a mixed response from consumers, with some viewing fixed-price items as a better deal in the short term, while others criticize the high labor costs associated with these products [6][7]. - The overall market trend will depend on future fluctuations in gold prices and the timing of brand price adjustments [7].