福田欧曼银河新能源9/5M/3/T重卡
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不造噱头不追风口,2025 福田打赢商用车 “理性之战”
Jing Ji Guan Cha Wang· 2026-01-11 03:11
Core Insights - The Chinese commercial vehicle market in 2025 is characterized by intense price wars and a shift towards new energy vehicles, with Foton Motor emerging as a strong performer without relying on price cuts or single blockbuster products [2] - Foton Motor achieved sales of over 650,000 units in 2025, maintaining its industry-leading position, with significant growth in new energy vehicle sales and overseas markets [2] Group 1: Market Dynamics - The commercial vehicle sector remains largely unaffected by the flow logic that dominates other industries, focusing instead on transportation efficiency as the core metric for user spending [3] - Foton Motor's strategy emphasizes technological innovation and comprehensive service as the best marketing for its products, rather than relying on superficial trends [3] Group 2: Product Development - Foton Motor launched the "Qimingxing" pure electric light truck platform in July 2025, representing a significant investment in R&D and a complete redesign rather than mere modifications to existing products [4] - The "Ouman Galaxy" heavy-duty truck was introduced on a dedicated new energy platform, showcasing a forward-thinking approach to product development [4] Group 3: Technological Advancements - The "Qimingxing" platform features an innovative electric control system that improves efficiency by 3% and has a rated power of 140kW, surpassing industry standards by 40% [6] - The "Ouman Galaxy" hybrid heavy-duty truck achieves a fuel consumption reduction of 16% to 26%, translating to significant cost savings for users [8] Group 4: Ecosystem and User Engagement - Foton Motor initiated the "Lighthouse Partner Program" to involve key heavy truck users in real-world testing, integrating user feedback into product development [9] - The company has partnered with Yiwei Lithium Energy to establish a battery leasing company, reducing the initial purchase cost for users and transferring maintenance responsibilities to the company [11] Group 5: Brand Philosophy - Foton Motor's brand philosophy emphasizes practical resonance with users rather than superficial marketing, focusing on delivering value in core logistics scenarios [12] - The "Ten Thousand Stars" global value appreciation tour showcased the performance of the Ouman Galaxy series in extreme conditions, reinforcing the brand's reliability [12][14] Group 6: Strategic Vision - Foton Motor's strategic vision includes "comprehensive internationalization, comprehensive new energy, and comprehensive intelligence," aiming to adapt to the profound changes in the global commercial vehicle industry [18] - The company is building a global network with localized factories and a focus on integrating into local supply chains, moving beyond simple product exports [20] Group 7: Future Outlook - Foton Motor's approach to the future is characterized by a commitment to long-term value creation through efficiency and technological advancement, positioning itself as a rational example in a volatile market [22]