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践行金融为民 守护千家万户 | 金美信开展金融知识万里行活动
Cai Fu Zai Xian· 2025-06-20 11:53
Core Viewpoint - Jinmeixin Consumer Finance is actively responding to regulatory calls by enhancing financial consumer protection mechanisms and promoting financial literacy through various innovative activities aimed at safeguarding customer rights and fostering a secure financial environment [1] Group 1: Targeted Outreach to Key Groups - Jinmeixin Consumer Finance is focusing on vulnerable groups such as the elderly, youth, and new citizens, who are often targeted by fraud due to their limited financial knowledge [2] - The company organized a themed educational event titled "Financial Knowledge into Thousands of Homes: Recognizing Fraud and Ensuring Safety" at the Xiaport Street Party-Mass Service Center, addressing concerns like "reverse mortgage" and "private investment risks" [2] - An immersive financial knowledge carnival was held for retirees, incorporating fun games to enhance fraud awareness and risk prevention in a relaxed atmosphere [2] Group 2: Comprehensive Financial Knowledge Dissemination - Jinmeixin Consumer Finance utilizes both online and offline channels to ensure widespread dissemination of financial knowledge, employing platforms like WeChat, Weibo, and Douyin to create diverse content [3] - The company has launched a series of educational materials focusing on popular topics such as fraud prevention during the "618" shopping festival and personal credit awareness, aiming to empower consumers with knowledge [3] - Internally, the company promotes a strong culture of financial education among employees through various means, enhancing their ability to recognize and mitigate risks [3] Group 3: Future Initiatives - Jinmeixin Consumer Finance plans to continue innovating its educational approaches to meet consumer needs and provide more accessible financial services, contributing to a harmonious and healthy financial consumption environment [3]