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文旅消费:从“购物”到“购趣”
Sou Hu Cai Jing· 2025-07-15 09:56
Core Viewpoint - Yiwu is experiencing a significant transformation in its international trade and tourism sectors, particularly through the concept of "bulk purchasing tourism," which is attracting more visitors and reshaping local businesses [2][5][10]. Group 1: Market and Trade - Yiwu International Trade City is recognized as the world's largest small commodity distribution center, featuring 26 major categories and 2.1 million types of products, making it a "paradise for shoppers" [2][5]. - The rise of "bulk purchasing tourism" has led to an increase in retail operations within the trade city, with some businesses reporting that retail sales now account for 10% of their total revenue [5]. - The local government is encouraging the development of tourism shopping, which has resulted in new business models such as "live streaming" sales and professional shopping companions [5][10]. Group 2: Tourism Growth - From January to May of this year, Yiwu welcomed nearly 250,000 international business travelers, marking an 18.62% increase year-on-year [8]. - The total number of visitors to Yiwu exceeded 15.58 million in the first five months of this year, reflecting a 13.5% growth compared to the previous year [10]. - Yiwu's tourism strategy emphasizes a combination of shopping, dining, and cultural experiences, enhancing its appeal as a destination for both domestic and international tourists [10].