进货式旅游

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假期文旅消费持续火热 “打卡”特色市场 “进货式旅游”火出圈
Yang Shi Wang· 2025-10-08 02:43
Core Viewpoint - The tourism and cultural consumption during the National Day and Mid-Autumn Festival holidays in China has been robust, with specialized markets like Huaqiangbei in Shenzhen becoming popular destinations for tourists engaging in "bulk purchasing tourism" [1]. Group 1: Market Activity - Huaqiangbei, a significant electronic product trading hub in China, experienced a surge in visitors during the holiday period, with many tourists arriving early to queue for entry [3]. - The electronic market saw a diverse range of electronic products attracting consumers of all ages, particularly during the new product release season, which significantly boosted sales [5]. - Despite many shops focusing on electronic components being closed, the foot traffic in the market remained high, with vendors actively processing sales [5].
假期深圳华强北成打卡点 “进货式旅游”火出圈
Yang Shi Wang· 2025-10-07 22:54
总台央视记者 沈显昱:这里是华强电子世界的二楼,现在大家能够看到在我身边有非常多的消费者,一般来讲电子世界每天的客流高峰是下午3点,但是在 国庆假期期间,每天早上9点半,电子世界刚开门,就已经有很多来自全国各地的游客来电子世界排队等候了。 浙江游客:从浙江来的,耳机、手表、摄像头品类比我想得还要丰富,第一次来真的有被震撼到,看到喜欢的就拿下。 国庆中秋假期期间,文旅消费持续火热,各类特色专业市场也成了游客们旅途中的打卡点。广东深圳的华强北市场,是我国重要的电子产品交易集散地。这 个假期,不少游客涌入那里,"进货式旅游"火出圈。 在华强北,从智能穿戴到AI玩具,各类电子产品柜台前都有不少提着大包小包的游客驻足,新奇的产品吸引各个年龄段的消费者询价、购买。眼下,正值 消费电子新品发布季,也大幅带动了卖场的销售。 双节假期期间,华强北市场主营元器件的楼层和商铺基本处于休业状态,电子世界只开放了三个楼层,但随着大量游客的涌入,市场内人流不减反增,商家 开单忙不停。 广东深圳华强电子世界二店市场部副部长 刘志刚:属于一个爆满的状态,日均人流量平时在三万一二人次左右,现在三万五的人流量,所以消费者人流量 比平时多了很多。 ...
人流量大增!假期深圳华强北成打卡点,“进货式旅游”火出圈
Sou Hu Cai Jing· 2025-10-07 15:44
双节假期期间,华强北市场主营元器件的楼层和商铺基本处于休业状态,电子世界只开放了三个楼层,但随着大量游客的涌 入,市场内人流不减反增,商家开单忙不停。 广东深圳华强电子世界二店市场部副部长 刘志刚:属于一个爆满的状态,日均人流量平时在三万一二人次左右,现在三万五的 人流量,所以消费者人流量比平时多了很多。 总台央视记者 沈显昱:这里是华强电子世界的二楼,现在大家能够看到在我身边有非常多的消费者,一般来讲电子世界每天的 客流高峰是下午3点,但是在国庆假期期间,每天早上9点半,电子世界刚开门,就已经有很多来自全国各地的游客来电子世界 排队等候了。 浙江游客:从浙江来的,耳机、手表、摄像头品类比我想得还要丰富,第一次来真的有被震撼到,看到喜欢的就拿下。 在华强北,从智能穿戴到AI玩具,各类电子产品柜台前都有不少提着大包小包的游客驻足,新奇的产品吸引各个年龄段的消费 者询价、购买。眼下,正值消费电子新品发布季,也大幅带动了卖场的销售。 (央视财经《经济信息联播》)国庆中秋假期期间,文旅消费持续火热,各类特色专业市场也成了游客们旅途中的打卡点。广 东深圳的华强北市场,是我国重要的电子产品交易集散地。这个假期,不少游客涌 ...
文旅消费:从“购物”到“购趣”
Sou Hu Cai Jing· 2025-07-15 09:56
Core Viewpoint - Yiwu is experiencing a significant transformation in its international trade and tourism sectors, particularly through the concept of "bulk purchasing tourism," which is attracting more visitors and reshaping local businesses [2][5][10]. Group 1: Market and Trade - Yiwu International Trade City is recognized as the world's largest small commodity distribution center, featuring 26 major categories and 2.1 million types of products, making it a "paradise for shoppers" [2][5]. - The rise of "bulk purchasing tourism" has led to an increase in retail operations within the trade city, with some businesses reporting that retail sales now account for 10% of their total revenue [5]. - The local government is encouraging the development of tourism shopping, which has resulted in new business models such as "live streaming" sales and professional shopping companions [5][10]. Group 2: Tourism Growth - From January to May of this year, Yiwu welcomed nearly 250,000 international business travelers, marking an 18.62% increase year-on-year [8]. - The total number of visitors to Yiwu exceeded 15.58 million in the first five months of this year, reflecting a 13.5% growth compared to the previous year [10]. - Yiwu's tourism strategy emphasizes a combination of shopping, dining, and cultural experiences, enhancing its appeal as a destination for both domestic and international tourists [10].
义乌外贸深突围,不仅要抓住“90天窗口期”
Di Yi Cai Jing· 2025-05-23 10:40
Core Viewpoint - The article highlights the resurgence of foreign trade in Yiwu, driven by a temporary easing of trade tensions and a significant increase in orders from the U.S. market, particularly in the wake of tariff reductions and trade negotiations between China and the U.S. [2][4][16] Group 1: Trade Dynamics - Yiwu foreign traders are experiencing a surge in orders, with a notable increase in container bookings to the U.S., which rose nearly 300% following tariff reductions [4][16] - The average booking volume for containers from China to the U.S. increased from 5709 to 21530 standard containers within a week, marking a 277% rise [4][16] - Companies are actively working to fulfill orders, with one business reporting over $1 million in orders ready for shipment to the U.S. [7][11] Group 2: Business Strategies - Companies are adapting to the changing trade environment by diversifying their markets, with some exploring opportunities in Europe and Latin America to mitigate risks associated with U.S. tariffs [11][18] - One company reported that only 5% of its sales come from the U.S., allowing it to remain largely unaffected by the trade tensions [10] - Businesses are also increasing their domestic market efforts, with one company achieving nearly 6 million yuan in sales from domestic gift products in its first year [14] Group 3: Market Trends - The "May Day" holiday saw a significant influx of tourists in Yiwu, with 277.78 million visitors recorded, a 29.99% increase year-on-year, contributing to a tourism revenue of over 1.1 billion yuan [12] - The article notes that the demand for Chinese manufactured goods remains strong, with companies emphasizing that their products have no suitable alternatives abroad [18] - The U.S. Department of Commerce reported a 2.3% year-on-year increase in the Personal Consumption Expenditures (PCE) price index, indicating a potential rise in consumer demand [10]
空包而来满载而归 “进货式旅游”吸引国内外游客
Yang Shi Xin Wen Ke Hu Duan· 2025-05-04 09:45
Group 1 - The core viewpoint is that Yiwu, as a new tourism city, is attracting both domestic and international tourists through a "tourism + shopping" consumption model, particularly during the May Day holiday [1] - Yiwu International Trade City, the world's largest small commodity distribution center, is experiencing high foot traffic, with approximately 200,000 visitors expected to enter for purchasing on a single day [1] - The "wholesale retail dual operation" model adopted by merchants in the toy section allows tourists to purchase items at wholesale prices, enhancing the shopping experience [3] Group 2 - The unique "cargo-style tourism" model in Yiwu, where visitors arrive empty and leave with goods, is drawing a significant number of foreign tourists who include Yiwu in their shopping itinerary while visiting China [5] - Yiwu has been selected as a provincial pilot for innovative inbound tourism development, introducing eight major service initiatives to enhance the tourist experience [7] - New tourism routes have been launched, such as "Yiwu Departure: Explore Zhejiang," which connects Yiwu's trade city with cultural sites, providing comprehensive services for transportation and accommodation [7]