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“销卡大军”规模扩大多款信用卡将停发
Nan Jing Ri Bao· 2025-07-23 23:56
Core Viewpoint - The banking industry is experiencing a significant shift as multiple banks, including state-owned ones, are discontinuing various credit card products due to market conditions, regulatory requirements, and internal business needs, indicating a transition from expansion to competition in existing markets [1][5]. Group 1: Credit Card Product Discontinuation - China Bank announced the discontinuation of 24 credit card products effective August 31, which includes various types such as co-branded and themed cards [2][4]. - Other banks like Citic Bank, Minsheng Bank, and Shanghai Pudong Development Bank have also issued similar announcements regarding the cessation of certain credit card products [2][5]. - The reasons for discontinuation include business development needs, upcoming product retirements, and expiring card authorization contracts [3][6]. Group 2: Declining Credit Card Issuance - The issuance of credit cards has been declining for ten consecutive quarters, with the total number of credit cards and credit card loans dropping to 721 million by the end of the first quarter of this year, reflecting a 5.14% year-on-year decrease [5][6]. - The trend of reducing credit card offerings is attributed to pressures from market conditions, regulatory requirements, and banks' operational needs [5][6]. Group 3: Future Directions for Credit Card Business - The credit card market is facing saturation and a shift in payment tools, prompting banks to optimize their structures and reduce costs, indicating that the trend of reducing credit card benefits or discontinuing products will likely continue [7]. - Future development in the credit card sector is expected to focus on full-scenario integration, deepening user engagement, and leveraging technology for digital operations and management [7].