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金融守护│广发银行南京分行:以金融温度,守护特殊群体
Jiang Nan Shi Bao· 2025-05-22 02:56
Core Viewpoint - Guangfa Bank Nanjing Branch is actively fulfilling its social responsibility by providing quality financial services to special groups, especially in light of the upcoming "5.18" National Assistive Day, demonstrating the commitment of financial institutions to serve all customers with care and warmth [1] Group 1: Service Environment - The bank has created a barrier-free service environment across its branches, featuring accessible facilities such as ramps for wheelchair access and dedicated service windows for special customers to reduce waiting times [1] - The branches are equipped with convenience items like wheelchairs, crutches, and magnifying glasses to cater to the needs of different special groups [1] - Staff members have received professional training to ensure they maintain a warm and patient demeanor when assisting special groups, enhancing the overall customer experience [1] Group 2: Mobile Financial Services - To accommodate customers with mobility issues, the Nanjing Branch has launched a "Mobile Financial Service," where staff visit customers at home to assist with various banking needs [2] - Services provided include account opening, loss reporting, and password resets, allowing customers to complete transactions safely and conveniently from their homes [2] - An example highlighted a staff member assisting a bedridden customer with a large transfer, showcasing the bank's commitment to timely and personalized service [2] Group 3: Financial Education - The bank is actively conducting financial education activities aimed at enhancing the financial literacy and risk awareness of special groups [3] - Financial knowledge seminars are held in public education areas, using simple language and relatable examples to educate on topics like fraud prevention and illegal fundraising [3] - Additionally, financial educators engage with communities and rehabilitation centers, distributing informational materials and answering questions to improve the financial knowledge of special groups [3] Group 4: Future Commitment - Guangfa Bank Nanjing Branch plans to continue optimizing service processes and innovating service methods to provide greater support and care for special groups [3] - The bank aims to embody the social responsibility of financial institutions, ensuring that special groups feel warmth and care in their financial services [3]