Core Insights - The article highlights the challenges in the health and nutrition industry, particularly the prevalence of unqualified "pseudo-experts" making exaggerated health claims, which poses risks to consumer health [1][2] - There is a significant gap between the demand for professional nutrition services and the current supply, leading to a market vacuum that presents substantial business opportunities [3][5] - The introduction of the "Nutrition and Health Service Standards" marks a new phase of standardization and regulation in the nutrition health service industry [6][10] Group 1: Industry Challenges - The health industry is plagued by false advertising and unqualified practitioners, with the State Administration for Market Regulation reporting 6,304 cases of false advertising in the health product market since 2020, resulting in fines totaling 260 million yuan [1] - The demand for qualified nutrition services is growing, driven by an increase in disposable income and a shift in consumer focus from merely treating illnesses to preventing them and enhancing quality of life [2][5] Group 2: Market Demand and Supply Gap - The "National Nutrition Plan (2017-2030)" aims to improve the health literacy of residents from 10% to 30% by 2030, indicating a need for 141,000 professional nutritionists based on a population of 1.41 billion [2] - The market for food therapy in China reached 37.263 billion yuan in 2023, with a year-on-year growth of 31.54% in the first quarter of 2024, highlighting the increasing consumer willingness to invest in health [2] Group 3: Regulatory Developments - The "Nutrition and Health Service Standards" define nutrition services and outline the qualifications required for nutrition professionals, marking a shift towards a more regulated and standardized industry [6][8] - The standards emphasize the importance of dietary prescriptions created by qualified professionals, aiming to eliminate misleading nutritional advice prevalent in the market [10] Group 4: Emerging Business Models - Companies like Changqing Nutrition are setting examples in the professional nutrition service sector, focusing on personalized health management and long-term client engagement [13] - The shift from selling products to offering long-term health solutions is redefining the value proposition in the food therapy market, indicating a potential transformation in how health services are delivered [13]