Core Insights - The 618 Life Renewal Season is positioned as a major sales event for the home furnishing industry, with Red Star Macalline investing significant resources to create the largest consumer festival in the sector [1][3] Group 1: Event Overview - The event will take place from May 23 to June 22, with over 400 Red Star Macalline malls participating in a comprehensive online and offline campaign [1] - The initiative involves collaboration with over 50 leading home furnishing brands and partners such as Jianfa Real Estate, Lianfa Group, Xiaohongshu, and Douyin [1] Group 2: Strategic Initiatives - Four core strategies are being implemented to enhance the event: 1. Joint marketing efforts focusing on trade-in programs supported by government and enterprise subsidies, with 11 subsidiaries registered in major cities [3] 2. Upgrading online traffic channels to attract younger consumers, leveraging platforms like Douyin and Xiaohongshu for significant traffic support [3] 3. The "Ten Thousand Plate Service Plan" aims to integrate resources from upstream and downstream, providing tailored home decoration packages for real estate projects [3] 4. Establishing a home service system to enhance customer experience and promote repeat purchases through community-based services [3] Group 3: Customization and Local Marketing - Red Star Macalline malls will implement localized marketing strategies, including various promotional activities such as government and enterprise subsidies, giveaways, discounts, and celebrity appearances [3]