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红星美凯龙“618生活焕新季”:强化生态协同,激活存量市场
Xin Lang Cai Jing· 2025-06-13 04:37
Core Insights - Red Star Macalline is leading the home furnishing market in 2025 with unique strategic vision and strong execution capabilities [1] - The company has launched the "618 Life Renewal Season" to stimulate consumer demand and promote home consumption upgrades [3] Group 1: Policy Leverage - Red Star Macalline has seized the opportunity presented by the national "trade-in" policy, completing preparations in major cities like Beijing, Tianjin, and Hangzhou by mid-April [3] - During the "618 Life Renewal Season," the company collaborates with brand factories and distributors to offer trade-in activities, providing consumers with more discounts when purchasing new home products [3] Group 2: Ecosystem Collaboration - The company is enhancing home furnishing ecosystem collaboration by partnering with real estate firms and platforms like Xiaohongshu and Douyin to build an omnichannel marketing network [3] - Online, Red Star Macalline leverages the traffic advantages of platforms like Douyin and Xiaohongshu, while offline, it integrates resources through the "Last Mile" service plan [3] Group 3: Market Activation - To activate consumer purchasing potential in the existing market, Red Star Macalline has introduced a home service system, offering services like appliance cleaning and air quality management [3] - The company aims to provide comprehensive home decoration services from design to construction for property owners through partnerships with real estate developers [3] Group 4: Sustainable Development - The ongoing "618 Life Renewal Season" showcases Red Star Macalline's leadership and innovation in the home furnishing industry, injecting new momentum into sustainable development [5] - The company plans to continue leveraging national policy benefits to drive industry growth [5]
红星美凯龙618生活焕新季正式启动
Xin Lang Cai Jing· 2025-05-23 21:07
四、共建到家服务体系,以口碑促复购。深入社区楼盘服务,推出家电清洗、家居保养、空气治理等系列到家服务,延伸售后服务体系,打造"无忧焕新"体验。 此外,红星美凯龙全国各地商场还将因地制宜,自定义差异化营销活动,包括但不限于政企双补、满赠、满减、抽奖、明星空降等多重福利。 据悉,618生活焕新季作为上半年收官大促,红星美凯龙联合品牌工厂、经销商及生态伙伴,做对、做多、做实、做精,以四大核心举措共创这场品质家居消费盛典。 一、联合营销,做实以旧换新,政企双补。为更好地对接国补市补政策,今年4月中旬红星美凯龙已经完成北京、天津、沈阳、杭州、重庆等11家子公司注册,通过本地化服务帮助品牌、商户及 二、升级线上流量矩阵,种草年轻消费者。抖音本地生活亿级流量扶持、小红书900万流量券发放,美团、高德、天猫同城站等平台合作,联动超级星主播/金牌导购万人直播,构建 "线上种草 三、万盘服务计划,整合上下游资源,进驻最后一公里。通过网格化拓展以建发房产和联发集团为代表的房企楼盘资源,融合M+中心设计服务,打造专属家装套餐及权益,为楼盘业主提供一站式 2025年5月21日,红星美凯龙618共创大会在上海举行,红星美凯龙家居集团党委 ...