立白花植时代

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立白倡导“净零生活圈”,共筑绿色低碳可持续产业生态
Nan Fang Du Shi Bao· 2025-05-09 15:09
Core Viewpoint - The increasing emphasis on ESG (Environmental, Social, and Governance) practices is becoming a mandatory requirement for companies, particularly in the consumer goods sector, as consumers show a preference for socially responsible brands [1][17][21]. Group 1: Company Initiatives - Libai Technology Group has initiated a series of green and sustainable practices, including the establishment of solar energy projects across its eight factories, aiming for a total solar power generation of 8.52 million kWh by 2024, which will reduce carbon emissions by 4,570 tons [6][18]. - The company has developed a fully automated storage system called "立库" (Li Ku), which can store 850,000 to 900,000 items, enhancing efficiency and safety in operations [6][8]. - Libai has achieved a 100% wastewater discharge compliance rate, with treated wastewater being suitable for fish farming, showcasing its commitment to environmental sustainability [8][10]. Group 2: Product Development and Innovation - The company is focusing on the entire lifecycle of its products, from raw material selection to waste disposal, ensuring that all processes are environmentally friendly [10][11]. - Libai has introduced single-material recyclable plastic packaging to address the environmental issues associated with traditional multi-layer packaging, which is difficult to recycle [11][13]. - The company is launching new product lines, such as the "立白花植时代" (Libai Floral Era), which emphasizes natural ingredients and reduced plastic usage, aiming to enhance consumer experience with sustainable products [13][14][27]. Group 3: Market Trends and Consumer Preferences - The domestic daily chemical industry is experiencing rapid growth, with increasing competition and evolving consumer demands for more personalized and eco-friendly products [25][27]. - Consumers are now looking for products that not only clean effectively but also offer additional benefits such as pleasant scents, natural ingredients, and recyclable packaging [25][27]. - Libai is expanding its product matrix to cater to various demographics, from infants to the elderly, ensuring that it meets the diverse needs of modern consumers [25][27]. Group 4: Commitment to Sustainability - Libai has set ambitious goals for carbon neutrality, with a commitment to achieving net-zero emissions by 2050 and a detailed action plan outlining specific targets for 2030 and 2040 [18][21]. - The company emphasizes collaboration with upstream and downstream partners to create a green value chain, promoting sustainable practices throughout the industry [21][22]. - Libai's ongoing investment in research and development, exceeding 3% of its sales revenue annually, underscores its dedication to innovation in sustainable practices [17][27].