Core Viewpoint - The company reported a steady performance in H1 2025, with revenue of 5.705 billion yuan, up 11.0% year-on-year, and a net profit of 858 million yuan, up 8.6% year-on-year, although net profit growth lagged behind revenue growth due to a decrease in interest income and other earnings [1] Financial Performance - The company declared an interim dividend of 20.4 Hong Kong cents per share, with a payout ratio of 45.0%, compared to 40.3% in H1 2024 [1] - The gross profit margin slightly increased by 0.2 percentage points to 41.5% in H1 2025, with adult shoes, adult clothing, children's shoes, and children's clothing gross margins at 43.3%, 41.3%, 42.1%, and 41% respectively [3] - The net profit margin decreased by 0.4 percentage points to 15.0% due to various factors, including a reduction in bank interest income and e-commerce commission income [3] Product Category Performance - Footwear outperformed apparel, with adult clothing revenue growing by 10.9% and children's clothing by 11.4%, accounting for 78% and 22% of total revenue respectively [1] - In the adult segment, footwear revenue increased by 12.8% while apparel revenue grew by only 1.6%, with a notable increase in sales of premium products [1] - In the children's segment, footwear revenue surged by 27.8%, while apparel revenue declined by 7.6%, with the company expanding its product range to include items for teenagers [1] Channel Strategy - E-commerce sales grew significantly, with online revenue increasing by 45.0% year-on-year, while offline revenue saw a slight decline of 1.2% [2] - The company is focusing on quality and efficiency in its store strategy, with a net reduction in the number of stores but an increase in average store size [2] - As of the end of H1 2025, the company had 5,669 adult clothing stores and 2,494 children's clothing stores, with a total of 49 new "super stores" launched [2] Cash Flow and Inventory - Operating cash flow improved significantly, reaching 524 million yuan, up 227.2% year-on-year, driven by reduced inventory and shorter accounts receivable turnover days [3] - The company reported a decrease in inventory to 1.89 billion yuan, down 220 million yuan from the end of 2024 [3] - The company ended the period with a net cash position of 4.3 billion yuan, indicating strong liquidity [3] Investment Outlook - The company is positioned in the mass market with a strong price-performance ratio and is enhancing its competitiveness through channel innovation and product upgrades [4] - The forecast for net profit for 2025-2027 is 1.3 billion, 1.46 billion, and 1.62 billion yuan, respectively, with a low valuation indicated by a PE ratio of 9, 8, and 7 times [4]