Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a steady growth in H1 2025, with revenue reaching 5.705 billion yuan, a year-on-year increase of 11.0%, and a net profit attributable to shareholders of 858 million yuan, up 8.6% year-on-year. The lower profit growth compared to revenue is attributed to a decrease in interest income and other earnings [7] - The company maintains a strong market position with a focus on product upgrades and channel innovation, particularly through the expansion of "super stores" [7] - The financial outlook remains positive, with projected net profits of 1.3 billion, 1.46 billion, and 1.62 billion yuan for 2025, 2026, and 2027 respectively, corresponding to a low valuation with P/E ratios of 9, 8, and 7 [7] Revenue and Profit Forecast - Total revenue is forecasted to grow from 8.518 billion yuan in 2023 to 13.990 billion yuan by 2027, with a compound annual growth rate (CAGR) of approximately 10.57% [1] - Net profit attributable to shareholders is expected to increase from 961.43 million yuan in 2023 to 1.616 billion yuan in 2027, reflecting a CAGR of about 10.89% [1] Segment Performance - In terms of product categories, footwear outperformed apparel, with adult and children's footwear showing strong growth. Adult apparel revenue grew by 10.9%, while children's apparel saw a 11.4% increase [7] - Online sales experienced significant growth, increasing by 45.0% year-on-year, while offline sales saw a slight decline of 1.2% [7] Financial Metrics - The gross profit margin slightly increased to 41.5% in H1 2025, while the net profit margin decreased by 0.4 percentage points to 15.0% [7] - Operating cash flow improved significantly, reaching 524 million yuan, a year-on-year increase of 227.2% [7]