Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with over 11,000 ICH workshops across 2,005 county-level administrative regions in China, creating job opportunities for over 1.2 million people and contributing to local economic development [1][2]. Group 1: Government Initiatives and Support - The establishment of the Zhejiang Province ICH Workshop Alliance aims to systematically integrate resources and promote collaboration among various stakeholders, including local brands and tourism associations [2]. - The Ministry of Culture and Tourism, along with other governmental bodies, has issued guidelines to support ICH workshop construction, focusing on talent development, employment, and industry assistance [2]. - Eighteen provinces have developed recognition and management documents for ICH workshops, providing financial support and resource connections [2]. Group 2: Economic Impact and Job Creation - In Xiaoshan District, Zhejiang, the "Xiaoshan Radish Dry" ICH workshop connects over 40,000 farmers through orders and agreements, projecting a production value of 300 million yuan in 2024 [3]. - In Hebei's Quyang County, traditional crafts like Ding porcelain and stone carving have become pillar industries, employing over 100,000 people and generating an annual output value of approximately 15 billion yuan [3]. Group 3: Talent Development and Training - The sixth batch of national intangible cultural heritage representatives includes 942 individuals, with a total of nearly 4,000 representatives nationwide, strengthening the transmission of ICH [5]. - A training system has been established to support ICH inheritors, with over 200 institutions involved, benefiting more than 200,000 inheritors [5]. - Local initiatives are fostering a new generation of leaders in ICH workshops, attracting young talents back to rural areas to revitalize local crafts [5]. Group 4: Cultural and Economic Integration - The integration of ICH with modern consumption and tourism experiences is enhancing cultural appeal and market value, with over 20 billion yuan in sales during the first quarter of 2025 from ICH-related activities [8]. - Events like the "Cultural and Natural Heritage Day" showcase ICH products and performances, attracting significant tourist engagement and promoting local economies [8]. - The development of ICH-themed rural tourism routes is transforming previously underdeveloped areas into vibrant cultural hubs, with significant visitor numbers reported [10].

感知中国的IP就是在这样的背景下诞生的。 2025年3月21日至23日,香港ComplexCon潮流盛会迎来了一场跨越东西方文化的潮流盛宴——白米范推 出文化IP感知中国联名系列全球限量首发。 作为中国娱乐领域的先锋力量,白米范凭借其强大的国际资源与IP运营能力,成为感知中国全球化推广的 重要推手。 最近,短视频里有个"00后继承四川变脸"的视频很火;再往前推,年轻的广东仔学习醒狮文化也获得大众关 注。如何让几千年的中华文明继续传承下去,一直是每一代年轻人的历史使命。 在ComplexCon现场,感知中国展区的那一片红,很扎眼,展位也挺有意思,金属架子搭出东方园林的feel,镂 空里还藏着"感知"的logo,传统和现代,东方和西方,融合在一起,简直就是一场视觉轰炸! 当大多数文化公司还在纠结如何 "输出" 中国元素时,白米范早已跳出单向传播的旧逻辑。 此次与Rolling Stone、CPD、Feng Chen Wang的跨界合作,不仅是感知中国IP的一次创新尝试,更是中国文 化在国际潮流舞台上的又一次特别亮相。 白米范如何落地"感知中国IP"? 2024年底,国家提倡,积极践行全球文明倡议,以全球视野推进中 ...