Core Insights - The report from the Ministry of Culture and Tourism highlights significant achievements in the protection of intangible cultural heritage (ICH) during the 14th Five-Year Plan period, indicating that ICH is increasingly integrated into contemporary life and flourishing [1] Group 1: Achievements in ICH Protection - During the 14th Five-Year Plan, 325 items were announced as the fifth batch of national-level ICH representative projects, and 942 individuals were recognized as the sixth batch of national-level ICH inheritors [3] - A total of 14 national-level cultural ecological protection experimental zones were approved, with the number of national and provincial cultural ecological protection zones reaching 276 [3] - The China ICH Museum and provincial ICH museums in nine provinces, including Zhejiang, Guangdong, and Xinjiang, have opened for operation, with records conducted for 2,290 national-level ICH inheritors [3] Group 2: Growth of ICH Inheritance Workforce - The ICH inheritance training program has been implemented, supporting 130 institutions to hold 435 training sessions, reaching a total of 100,000 participants [5] - Over 100 universities have established undergraduate programs and related research directions focused on ICH protection [5] Group 3: Economic and Social Development Impact - The integration of ICH with tourism has been deepened, contributing to rural revitalization efforts [7] - More than 12,900 ICH workshops have been established, including 693 in poverty-stricken counties and 135 in key rural revitalization support counties, creating job opportunities for over 1.2 million people [7] Group 4: International Recognition - China has achieved a total of 44 items listed in the UNESCO ICH inventory, ranking first in the world [9]

Core Insights - The event "Youth Entering the Countryside: Intangible Cultural Heritage Supporting Rural Revitalization" was held on November 4, aiming to integrate intangible cultural heritage with rural development [1][2] - The establishment of the "Youth Entering the Countryside: Intangible Cultural Heritage Supporting Rural Revitalization" alliance was announced, which will integrate resources from government, inheritors, universities, youth, and finance [2] Group 1 - The event gathered various stakeholders including inheritors of intangible cultural heritage, scholars, youth representatives, and local government officials to discuss new paths and dynamics for integrating intangible cultural heritage into rural revitalization [1] - Wu Yanfei, Secretary of the Zhejiang Provincial Intangible Cultural Heritage Museum, emphasized that intangible cultural heritage should be viewed as a dynamic resource for rural revitalization, and the museum will continue to build platforms to guide youth in returning to their hometowns [1] - Huang Jiecheng, an inheritor of the Hangzhou woodblock printing intangible cultural heritage, called for more young people to pay attention to and innovate within the realm of intangible cultural heritage [1] Group 2 - Youth representatives highlighted their unique advantages in the dissemination of intangible cultural heritage, product development, and rural operations, expressing willingness to use new ideas and technologies to activate intangible cultural heritage resources [1] - The alliance aims to create a comprehensive support system from skill inheritance to market operation, facilitating resource connection and project implementation to achieve cultural revitalization and industrial upgrading in Zhejiang's rural areas [2]

Core Insights - The integration of intangible cultural heritage (ICH) into modern life is gaining momentum, with over 11,000 ICH workshops across 2,005 county-level administrative regions in China, creating job opportunities for over 1.2 million people and contributing to local economic development [1][2]. Group 1: Government Initiatives and Support - The establishment of the Zhejiang Province ICH Workshop Alliance aims to systematically integrate resources and promote collaboration among various stakeholders, including local brands and tourism associations [2]. - The Ministry of Culture and Tourism, along with other governmental bodies, has issued guidelines to support ICH workshop construction, focusing on talent development, employment, and industry assistance [2]. - Eighteen provinces have developed recognition and management documents for ICH workshops, providing financial support and resource connections [2]. Group 2: Economic Impact and Job Creation - In Xiaoshan District, Zhejiang, the "Xiaoshan Radish Dry" ICH workshop connects over 40,000 farmers through orders and agreements, projecting a production value of 300 million yuan in 2024 [3]. - In Hebei's Quyang County, traditional crafts like Ding porcelain and stone carving have become pillar industries, employing over 100,000 people and generating an annual output value of approximately 15 billion yuan [3]. Group 3: Talent Development and Training - The sixth batch of national intangible cultural heritage representatives includes 942 individuals, with a total of nearly 4,000 representatives nationwide, strengthening the transmission of ICH [5]. - A training system has been established to support ICH inheritors, with over 200 institutions involved, benefiting more than 200,000 inheritors [5]. - Local initiatives are fostering a new generation of leaders in ICH workshops, attracting young talents back to rural areas to revitalize local crafts [5]. Group 4: Cultural and Economic Integration - The integration of ICH with modern consumption and tourism experiences is enhancing cultural appeal and market value, with over 20 billion yuan in sales during the first quarter of 2025 from ICH-related activities [8]. - Events like the "Cultural and Natural Heritage Day" showcase ICH products and performances, attracting significant tourist engagement and promoting local economies [8]. - The development of ICH-themed rural tourism routes is transforming previously underdeveloped areas into vibrant cultural hubs, with significant visitor numbers reported [10].