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淳安农产品“破圈” 巧赋新值“闯”市场
Hang Zhou Ri Bao· 2025-07-22 02:40
Group 1 - The article highlights the innovative transformation of local agricultural products in the region, showcasing how traditional items are being rebranded and marketed to attract consumers [3][4][5] - The "Qian Dao Yu Ye Tea Ice Cream" has become a popular summer treat, representing a successful crossover of traditional tea into the cold dessert market [3] - The establishment of the "Zhi Zi Hua Green Tea Laboratory" in Xia Jiang Village aims to enhance the local brand and promote a series of industry collaborations around the Zhi Zi flower [3][4] Group 2 - The bamboo wine production in Da Shu Town is utilizing a unique fermentation process, which not only creates a distinctive product but also promotes sustainable practices by recycling bamboo waste into eco-friendly materials [4] - The price of bamboo has significantly increased from less than 20 yuan per load to over 40 yuan due to the new bamboo wine initiative, benefiting local farmers [4] - Other towns in the region are also exploring innovative marketing strategies for local products, such as rebranding traditional honey dates with a romantic theme to enhance their appeal [4][5] Group 3 - The overall strategy in the region focuses on deep processing of local resources to create high-value agricultural products, aiming for a complete and diverse product chain [5] - New products like "Fu Zi Beer," "Ge Gen Beverage," and "Shan Zhu Yu Soft Candy" are being introduced, contributing to the region's goal of achieving comprehensive development of local specialties [5]