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(新春走基层)“90后”孙道林新春助农:手机是“新农具” 直播成“新农活”
Xin Lang Cai Jing· 2026-02-14 08:17
Core Viewpoint - The article highlights the innovative approach of using live streaming as a new agricultural tool to boost rural income, particularly through the efforts of a young entrepreneur, Sun Daolin, in the rural e-commerce sector of China [1][3]. Group 1: Agricultural Innovation - Sun Daolin, a "post-90s" live streamer, has transformed traditional agricultural practices by utilizing mobile technology and live streaming to sell local products, effectively turning them into popular national goods [1]. - The county of Raohe, known for its rural e-commerce initiatives, has been recognized for its successful model of empowering rural revitalization through live streaming [1][3]. Group 2: Economic Impact - Sun Daolin's efforts have led to the sale of over 100 types of agricultural products, generating cumulative sales exceeding 10 million yuan, benefiting thousands of local farmers and increasing their average income by several thousand yuan [6]. - The live streaming initiative has expanded beyond Raohe, reaching over 30 villages in Jilin, with sales surpassing 500,000 yuan, demonstrating the broader impact of this e-commerce model [6]. Group 3: Community Engagement - Initially facing skepticism from local farmers regarding live streaming, Sun Daolin engaged with the community by providing education and reassurance, which helped to build trust and acceptance [4]. - His commitment to the community is reflected in his motto of helping the village escape poverty rather than leaving it, emphasizing a focus on local development [3].