Core Viewpoint - The controversy surrounding Zhao Lusi, a celebrity promoting agricultural products, has escalated due to food safety concerns linked to the brand she endorses, which is associated with a factory that has a history of food safety issues [1][10]. Group 1: Product and Brand Details - Zhao Lusi promoted products such as dried apples and apple juice, produced by a food manufacturer in Sichuan [3]. - The apple juice is marketed as "100% NFC" (Not From Concentrate) and is priced at nearly 10 yuan per can, significantly higher than other brands that sell for around 3 yuan [12][14]. Group 2: Food Safety Issues - The manufacturer has faced multiple food safety allegations, including a severe incident last year where a consumer found foreign objects in a product, leading to claims of it being a counterfeit item [6][8]. - In 2023, the manufacturer was found to have exceeded acceptable levels of microbial counts in their products during official inspections, raising further concerns about their food safety practices [10]. Group 3: Public Reaction and Response - Consumers have expressed concerns about the safety of the products promoted by Zhao Lusi, questioning whether they can pass food safety inspections given the manufacturer's history [14]. - Zhao Lusi responded to the controversy by stating that all procedures were followed and thanked her fans for their support, indicating a level of confidence in her choices despite the backlash [19].

Core Viewpoint - The article highlights the social practice activities conducted by the student party branch of Guangzhou Maritime College, focusing on agricultural support and community development in Xi Lian Village, Yangshan County, showcasing the positive impact of youth involvement in rural revitalization efforts [1][4][25]. Group 1: Agricultural Support Initiatives - The student team established a live-streaming platform to promote local agricultural products, addressing the issue of limited sales channels for farmers [9][10]. - The live-streaming efforts resulted in significant sales achievements, with daily sales exceeding one thousand yuan, marking a breakthrough in online sales for local products [14][15]. Group 2: Educational and Cultural Activities - The team implemented a "Party Building + Educational Support" initiative, creating a clean and comfortable learning environment for local children and establishing a mobile library [18][20]. - Various educational activities were conducted, including storytelling and interactive Q&A sessions, aimed at enhancing children's understanding of history and science [21][22]. Group 3: Community Clean-Up Efforts - The team organized a "Clean Street" campaign to improve the living environment in the village, actively engaging community members in the clean-up efforts [26][28]. - The initiative not only beautified the village but also raised environmental awareness among residents, contributing to the overall ecological improvement of the area [36][37].

Core Viewpoint - JD.com is actively promoting agricultural assistance by launching a large-scale sales initiative for Guangdong lychee, leveraging its subsidiaries JD Pinduoduo and JD Huaguan Supermarket to enhance market penetration and support rural revitalization [1][9]. Group 1: Sales Initiatives - JD Pinduoduo has rapidly initiated community sales efforts, pre-selling lychee in hundreds of social groups in Changfeng County, Hefei, and directly distributing lychee to community group purchase stores [3][5]. - On June 8, 8.5 tons of fresh lychee were delivered to Hefei, selling out quickly, with one community selling over 1 ton in a single day [3][5]. Group 2: Pricing and Consumer Response - The price of lychee from JD Pinduoduo is significantly lower than competitors, with local residents expressing satisfaction over the affordability and freshness of the product [5][7]. - JD Huaguan Supermarket launched a promotional campaign in Fangshan District, Beijing, featuring lychee at low prices and utilizing various marketing strategies, including live streaming and community engagement [5][7]. Group 3: Community Engagement and Growth - JD Huaguan Supermarket established sales points in key communities and villages, offering lychee at prices as low as 9.9 yuan per pound, and implemented a "try before you buy" service to boost local purchasing enthusiasm [7]. - The sales volume of lychee through JD Huaguan Supermarket has increased over tenfold compared to the previous year, indicating strong market demand [7][9]. Group 4: Supply Chain and Future Prospects - JD.com aims to leverage its robust supply chain capabilities, including direct sourcing, efficient logistics, and multi-channel sales, to provide consumers with high-quality agricultural products [9].

一场直播卖出 1.5万单高州白 糖罂！抖音电商 启动茂名荔枝助 农专项行动_南 方+_南方plus "杭州什么时候 到？""上海什么 时候到？""北京 呢？"…… 5月27日下午， 一场由抖音电商 @谷哥（徐志 新）@全进华领 衔的高州白糖罂 带货直播，开播 十多分钟，69.9 元/4.5斤的一款 链接就收获3000 单！开播半小 时，飙升至抖音 生鲜榜第一名！ 并实时占据"广 东荔枝直播第一 名"热搜！整场 卖出1.5万单！ 有"历史最悠 久、面积最广、 产量最大、品种 最全、品质最 优、产业最 强"等六大产业 优势。高州市是 茂名荔枝六大产 业优势代表产 区、全国最大的 荔枝主产县域。 2025年，高州荔 枝种植面积 59.14万亩，上 市期可从4月持 续到7月，预产 超28万吨，有白 糖罂、妃子笑、 桂味等一众广东 知名荔枝品种。 当前，正值白糖 罂荔枝集中上市 期。 据了解，为助力 广东荔枝产销对 接，5月20日到6 月30日，抖音电 商将开展"夏日 5月27日下午，抖音优质创作者@谷哥（徐志新）联合@全进华在高州果园开启白糖罂带货直播，成功登陆生鲜榜第一名。 这是继5月26 日，抖音电商平 台联合优 ...

Group 1 - Kuaishou E-commerce has launched a commission-free policy for all fruit and vegetable merchants, offering a 1.1% rebate on GMV for eligible orders until June 30 [1] - The policy aims to support merchants during the critical 618 shopping festival, helping them reduce operational costs and increase sales [1] - Kuaishou plans to allocate 100 billion in traffic and 2 billion in subsidies for the 618 event to boost merchant sales [1] Group 2 - Since the launch of the Rural Revitalization Plan in 2024, Kuaishou E-commerce has implemented various initiatives to support quality agricultural product merchants, including lowering entry barriers and marketing support [8] - In 2025, Kuaishou will continue to empower agricultural product merchants with significant traffic and cash resources, focusing on regional product sourcing and marketing [8] - The company aims to enhance its support for agricultural merchants through diverse policies and promotional events, contributing to the growth of rural economies and the availability of quality agricultural products [8]

Group 1 - The core viewpoint of the articles highlights the increasing consumer interest in lychees as the summer season approaches, with a significant 270% increase in search volume for "lychee" on Meituan compared to the previous month [2] - Guangdong's Maoming City is identified as the largest contiguous lychee production base globally, with the "Chinese Lychee Capital" Gaozhou being the top production area in the country [2] - Meituan has initiated a special action called "Linking a Hundred Cities · Beautiful Lychee Promotes Agriculture," facilitating in-depth exchanges between local lychee enterprises and Meituan's business leaders on product design, cold chain logistics, and market operations [2] Group 2 - Guangdong lychee enterprises are actively promoting the integration of domestic and foreign trade, with digital capabilities, cold chain logistics efficiency, and user recognition of sales platforms being key demands for expanding domestic sales [3] - Meituan is establishing green channels for supporting Guangdong lychee enterprises in areas such as merchant onboarding, operational support, and brand building [3] - The company aims to leverage its "retail + technology" platform advantages to create a comprehensive support system for farmers, helping to develop new products and open new sales channels for lychees [3]