Core Viewpoint - Deep Blue Automotive faced backlash from vehicle owners due to intrusive advertising on the vehicle's infotainment system, which obstructed critical safety information and nearly caused accidents [1][6]. Group 1: Incident Overview - Vehicle owners reported that a pop-up advertisement for a 10,000 yuan purchase voucher appeared for about five seconds during vehicle startup, blocking the 360-degree camera feed [1]. - The incident quickly gained traction online, prompting a public apology from Deep Blue's CEO, who stated that internal processes would be optimized to better communicate benefits in the future [1][7]. Group 2: Industry Context - Deep Blue Automotive is not the first company to push ads on vehicle screens; other brands like Haval, NIO, and Volkswagen have faced similar complaints, with Volkswagen's ID.6 ads significantly obstructing navigation information [4]. - The automotive industry is increasingly interested in in-car advertising due to its substantial commercial value, with estimates suggesting that advertising on connected vehicles could generate over 2 billion yuan annually from direct revenue and up to 50 billion yuan in indirect revenue, potentially reaching a scale of 100 billion yuan as smart vehicle penetration increases [4][6]. Group 3: Implications and Risks - Prioritizing advertising revenue over brand image, user safety, and legal compliance is seen as shortsighted, as it can damage consumer trust and long-term business prospects [6]. - The practice of pushing ads without consumer consent violates advertising laws, specifically the Advertising Law, which prohibits unsolicited advertisements to individuals in private spaces, including vehicles [6]. Group 4: Company Response - Following the incident, Deep Blue Automotive issued an official apology and announced corrective measures regarding the advertising practices and privacy policy updates, clarifying that the changes were unrelated to the advertising issue [7]. - The situation serves as a warning to the automotive industry that prioritizing commercial interests over user rights and safety can lead to significant reputational damage and declining sales [7].