深蓝汽车车机系统

Search documents
深蓝汽车陷车机广告风波,CEO邓承浩连夜道歉
Xi Niu Cai Jing· 2025-06-05 11:39
Core Viewpoint - Deep Blue Automotive faced backlash from vehicle owners due to intrusive advertising on the vehicle's infotainment system, which obstructed critical safety information and nearly caused accidents [1][6]. Group 1: Incident Overview - Vehicle owners reported that a pop-up advertisement for a 10,000 yuan purchase voucher appeared for about five seconds during vehicle startup, blocking the 360-degree camera feed [1]. - The incident quickly gained traction online, prompting a public apology from Deep Blue's CEO, who stated that internal processes would be optimized to better communicate benefits in the future [1][7]. Group 2: Industry Context - Deep Blue Automotive is not the first company to push ads on vehicle screens; other brands like Haval, NIO, and Volkswagen have faced similar complaints, with Volkswagen's ID.6 ads significantly obstructing navigation information [4]. - The automotive industry is increasingly interested in in-car advertising due to its substantial commercial value, with estimates suggesting that advertising on connected vehicles could generate over 2 billion yuan annually from direct revenue and up to 50 billion yuan in indirect revenue, potentially reaching a scale of 100 billion yuan as smart vehicle penetration increases [4][6]. Group 3: Implications and Risks - Prioritizing advertising revenue over brand image, user safety, and legal compliance is seen as shortsighted, as it can damage consumer trust and long-term business prospects [6]. - The practice of pushing ads without consumer consent violates advertising laws, specifically the Advertising Law, which prohibits unsolicited advertisements to individuals in private spaces, including vehicles [6]. Group 4: Company Response - Following the incident, Deep Blue Automotive issued an official apology and announced corrective measures regarding the advertising practices and privacy policy updates, clarifying that the changes were unrelated to the advertising issue [7]. - The situation serves as a warning to the automotive industry that prioritizing commercial interests over user rights and safety can lead to significant reputational damage and declining sales [7].
张雪峰含泪道歉,“可能最后一次在网上出现”,称动了太多人的蛋糕;李斌回应蔚来车主高速睡着;网红家装企业上海总部人去楼空丨邦早报
创业邦· 2025-06-02 23:44
Core Viewpoint - The article discusses various recent developments in different industries, highlighting key events, financial performances, and strategic moves by companies. Group 1: Entertainment and Media - The box office for the Dragon Boat Festival reached 459 million yuan, marking a 20% increase compared to the previous year [5] - Zhang Xuefeng announced a potential farewell to online streaming, expressing deep emotions during a live session [3] Group 2: Automotive Industry - NIO's founder Li Bin emphasized that assisted driving is not the same as autonomous driving, urging drivers to prioritize safety [9][10] - Tesla's sales in France plummeted by 67% in May, reaching the lowest level in nearly three years, despite the launch of a new version of its Model Y [16] - Faraday Future announced 600 new paid pre-orders for its FX Super One model, bringing the total to 2,500 [18] - Dongfeng launched a limited-time price for its electric car Nano 01, starting at 67,800 yuan [27] Group 3: Technology and Innovation - SoftBank and Intel are collaborating to develop a new AI memory chip that aims to reduce power consumption by about 50% [20] - Apple is appealing against the EU's requirement to share user information with competitors, citing concerns over intellectual property and user privacy [20] - Microsoft introduced Bing Video Creator, allowing users to generate videos using AI technology [25] Group 4: Financial and Corporate Developments - Sanofi announced an agreement to acquire Blueprint Medicines for approximately 9.1 billion dollars, with additional milestone payments [22] - The 2025 Fortune 500 list showed total revenue for the companies increased by about 6% to 19.91 trillion dollars, with Walmart and Amazon retaining the top two spots [12] - Xiaomi's president stated that competition is not the key challenge for the company's future [20] Group 5: Market Trends and Regulations - The Guangdong-Hong Kong-Macao Greater Bay Area Auto Show is expected to generate 4 billion yuan in sales, reflecting an 8.1% increase from the previous year [21] - India's new electric vehicle policy allows companies to import up to 8,000 electric vehicles annually at reduced tariffs, contingent on local investment [30]
深蓝汽车辟谣行驶中推送广告:车辆处于P档才弹出;FX Super One再获600台预订单,共2500台丨汽车交通日报
创业邦· 2025-06-02 09:45
Group 1 - Deep Blue Automotive refuted claims regarding in-vehicle advertising, stating that ads only appear when the vehicle is in park mode and can be closed by the user, ensuring no safety risks while driving [1] - Faraday Future announced 600 new paid pre-orders for the FX Super One, bringing the total to 2,500 units, following their annual shareholder event in Los Angeles [1] - New Stone Technology reported a tenfold increase in the development speed of unmanned delivery vehicles, with monthly deliveries exceeding 1,000 units, and projections indicating that monthly deliveries could surpass 2,000 units in the second and third quarters [1] Group 2 - The Indian government introduced a new electric vehicle policy allowing eligible companies to import electric vehicles at a 15% reduced tariff, contingent on local investment and production requirements [1]
深蓝汽车再发声:严格遵守数据安全法规,将用户利益与隐私保护置于首位
Zhong Guo Jing Ji Wang· 2025-06-01 00:59
Core Viewpoint - The controversy surrounding Deep Blue Automotive's forced advertisement on the vehicle's system has sparked significant public debate, leading to an apology from the CEO and a commitment to improve user experience and privacy protocols [1][2][4]. Group 1: Advertisement Controversy - Deep Blue Automotive's CEO, Deng Chenghao, apologized for the forced advertisement, stating it was intended to inform customers about a special purchase benefit of 10,000 yuan [1]. - The company acknowledged that the method of communication regarding the benefits was inadequate and has since removed the advertisement from the vehicle's system [2][3]. - Users reported that the advertisement obscured navigation and driving information, raising safety concerns, which the company denied, asserting that ads would only appear when the vehicle was stationary [2][3]. Group 2: Privacy Protocols - Deep Blue Automotive clarified that the update to its privacy policy is unrelated to the advertisement issue, emphasizing that it was a response to regulatory requirements aimed at enhancing user data security [4][5]. - The company stated that the privacy policy update was necessary to comply with regulations from the Chongqing Communications Administration, which required detailed disclosure of personal information collection practices [4]. - Deep Blue Automotive firmly rejected claims of "霸王条款" (unfair terms) and "侵犯隐私" (privacy infringement), asserting that it has never collected user information without authorization [5].
深蓝汽车再回应车机广告争议:将严格遵循“驾驶场景不推送”原则
Bei Ke Cai Jing· 2025-05-31 01:06
Core Viewpoint - Deep Blue Automotive faced controversy over in-car advertising and privacy policy updates, leading to public backlash and a subsequent apology from the company [1] Group 1: In-Car Advertising Controversy - The in-car advertising was intended as a special benefit for loyal customers, not a commercial advertisement [2] - The push notifications were only displayed when the vehicle was stationary and did not interfere with critical driving information [3] - Deep Blue has committed to not using the car's system for future promotional notifications and will adopt more user-friendly communication methods [2][3] Group 2: Privacy Policy Update - The update to the Deep Blue Automotive App's privacy policy was a compliance measure in response to regulatory requirements from the Chongqing Communications Administration [6] - The privacy policy changes are unrelated to the in-car advertising incident, and the company has never collected user information without authorization [5][6] - Deep Blue Automotive emphasizes its commitment to user data security and transparency, refuting claims of "unfair terms" and "privacy violations" [6]
智能汽车的“方向盘”应握在安全和法治手中
Zhong Guo Xin Wen Wang· 2025-05-30 15:50
Core Viewpoint - Deep Blue Automotive has faced significant backlash for pushing advertisements on vehicle screens without owner consent, leading to safety concerns and potential legal violations [1][2]. Group 1: Safety and Legal Implications - The act of forcefully pushing advertisements disregards the primary principle of driving safety and violates relevant regulations, potentially breaching legal boundaries [2]. - Vehicle owners have the right to demand cessation of unsolicited advertisements if such services are not explicitly stated in the purchase contract, as this constitutes a breach of contractual obligations [3]. - If an accident occurs due to the interference of forced advertisements, the company may be held liable for personal and property damages under the Civil Code [3]. Group 2: Consumer Rights and Privacy Concerns - The incident raises concerns about consumer rights, as the company may be infringing on the rights of vehicle owners by not providing clear terms regarding advertisement services in the purchase agreement [3]. - There is a risk of personal information leakage if the company utilizes user data for targeted advertising without consent, violating the Personal Information Protection Law [4]. - The company must comply with advertising regulations that require a clear option to opt-out of targeted advertisements, ensuring consumer privacy is respected [4]. Group 3: Industry Responsibility and Future Outlook - The automotive industry must recognize that increased intelligence in vehicles does not exempt them from legal responsibilities; rather, it imposes greater safety and compliance obligations [5]. - The core value of technology should enhance safety and comfort, not serve as a tool for commercial exploitation or compromise user rights [5]. - The industry is urged to maintain a focus on safety and legal compliance as it navigates the integration of smart technologies in vehicles [5].
车企要建立“车卖出去了就是他人私产”的信念感
Nan Fang Du Shi Bao· 2025-05-28 15:58
Core Viewpoint - Deep Blue Automotive has faced strong backlash from car owners for forcibly pushing "thank you discount coupons" advertisements on the vehicle's screen without consent, raising serious safety concerns [1][2]. Group 1: Legal Violations - The practice of pushing ads without consent violates consumer rights, as it deprives owners of control over their vehicle's functions [1]. - The advertising method used by Deep Blue Automotive contravenes multiple laws, including the Advertising Law, which prohibits unsolicited ads on vehicles and requires a simple way to opt-out [2]. - The act of displaying ads while driving may distract drivers, violating traffic safety laws [2]. Group 2: Company Response - Deep Blue Automotive issued an apology, claiming the intention was to remind owners of benefits, but acknowledged the method was inappropriate [2]. - The CEO's comments indicate a lack of understanding of the legal implications of their actions, as they emphasized the intent to inform rather than the violation of rights [2]. Group 3: Industry Context - Deep Blue Automotive is not the first company to face controversy over in-car advertising, with complaints about such practices increasing by 210% year-on-year, making it a significant issue in the industry [3]. - Industry experts stress that in-car advertising should only occur in non-driving scenarios and must provide a permanent opt-out option [3]. - The choice to push ads during driving is seen as not only unprofessional but also a potential threat to driving safety, highlighting the need for companies to respect vehicle ownership post-sale [3].