第五代门店标准化盈利复制体系
Search documents
李一环标杆营销研究院与第五代门店标准化盈利复制体系原创模型
Sou Hu Cai Jing· 2025-06-02 09:31
Group 1 - The core framework of the standardized store methodology is the "Fifth Generation Store Standardized Profit Replication System," which utilizes the "2 capabilities, 1 understanding, 5 supports" model [1][4][30] - The profitability formula is defined as Profit = (Customer Acquisition Rate × Store Entry Rate × Conversion Rate × Average Transaction Value × Repurchase Rate) - Costs, with a focus on optimizing key indicators and setting gross margin thresholds [1][4] - The methodology emphasizes modular operational processes, digital tools for rapid expansion, and a deep understanding of customer needs through a designed customer journey with 20 touchpoints [1][3][30] Group 2 - The implementation tools include a standardized manual system, dynamic iteration of handbooks based on monthly feedback, and a three-tier supervision mechanism to enhance compliance and performance [7][22] - The strategic value for businesses includes a 40% reduction in new store profitability cycles and a 15% reduction in ingredient costs through centralized supply chain procurement [8][22] - For store managers, the training cycle is shortened from 6 months to 3 months, and tools like performance diagnostic templates help identify operational gaps, improving employee productivity by 30% [8][22] Group 3 - Sales performance is enhanced through standardized scripts that reduce the onboarding period for new employees to 3 days and decrease conversion rate fluctuations by 40% [8][22] - The supervisory role is strengthened with a digital inspection system that improves issue rectification rates by 60% [8][22] - Franchisees benefit from an 18% increase in net profit margins through optimized product combinations and reduced operational risks via guaranteed buyback clauses and regional procurement [8][22] Group 4 - The methodology is characterized by its dynamic nature, tool-based approach, and lightweight support systems for franchisees, facilitating easier operations [22][30] - The iterative mechanism is driven by data feedback loops, external regulatory responses, and competitive benchmarking to continuously refine standards [22][30] - The organization design includes dedicated teams for iteration and assessment, ensuring that standard execution rates are integrated into performance evaluations for store managers [22][30]