Core Viewpoint - The real estate market is gradually stabilizing after a period of adjustment, with notable performance in major cities during May, although significant market differentiation remains evident [1][3][9]. Market Performance - In May, the new housing transaction area in 30 key cities was 10.58 million square meters, a month-on-month decrease of 2% and a year-on-year decrease of 9% [1][9]. - Major cities like Shanghai, Beijing, and Guangzhou showed positive trends, with Shanghai's new housing transactions increasing by 20% month-on-month and 24% year-on-year [3][4]. - Guangzhou's new housing transactions rose by 32% month-on-month and 26% year-on-year, while Beijing saw a 14% month-on-month and 38% year-on-year increase [4][3]. Sales Performance of Leading Companies - The sales revenue of the top 100 real estate companies in May decreased by 17.3% year-on-year, with a slight increase in the decline rate compared to April [10][12]. - Poly Developments achieved a sales revenue of 28.51 billion yuan in May, a month-on-month increase of 15.8% but a year-on-year decrease of 19.3% [10]. - Greentown China reported a sales revenue of 25.5 billion yuan in May, with a year-on-year increase of 9.4% [10]. Market Differentiation - The market is characterized by significant differentiation, with some cities experiencing a decline in new housing transaction volumes [7][8]. - In Chengdu, new housing supply and transaction volumes both saw declines, with new supply down by 38.84% year-on-year [8]. - In Shenzhen, core area projects had a high sales rate exceeding 80%, while non-core area projects struggled with rates below 50% [8]. Product Strategy and Market Response - Companies are focusing on launching "good housing" new regulation products to improve sales performance, achieving high sales rates [1][9]. - Developers are adapting their strategies by enhancing existing projects and improving service quality to compete with new regulation products [13]. - The market is expected to continue its weak recovery trend, with a focus on improving product quality and marketing efforts as companies approach mid-year performance targets [14].