Core Insights - TATA Wood Door showcased its innovative design philosophy at the 27th Guangzhou Building Expo, emphasizing a blend of tradition and modernity in its products [1][3] - The wood door industry in China is facing significant challenges, with a projected annual output value of 117.4 billion yuan in 2024, reflecting a year-on-year decline of 5.32% [3] - TATA Wood Door is leveraging its market insight and innovation capabilities to navigate industry changes, focusing on three major innovations [3][12] Product Innovations - The professional-grade soundproof door represents a pinnacle of TATA Wood Door's noise reduction technology, utilizing a new hybrid noise reduction method with a seven-layer acoustic barrier system [5] - The 37 folding door addresses space constraints in small homes by saving one-third of the space when opened, featuring a design that prevents user injury [9] - The Simple White series balances aesthetics and functionality, utilizing MLF micro-texture technology for a soft touch while maintaining excellent stain resistance [11] Strategic Development - TATA Wood Door invests 5% of its profits annually in product innovation, holding over 190 patents to maintain a leading position in technology [12] - The company has established a differentiated brand matrix to cater to diverse market needs, with TATA Wood Door focusing on mainstream consumers and TATACASA targeting high-net-worth individuals [14] - TATA Wood Door's channel and store model innovations enhance market penetration, offering a fixed supply price model and support for new partners, significantly reducing startup costs [15] Industry Impact - TATA Wood Door's continuous innovation and strategic positioning are setting new benchmarks for the industry, aligning with national policies aimed at high-quality development in the home furnishing sector [3][7] - The company's comprehensive approach to product development and market strategy is contributing to the evolution of the home furnishing industry in China, emphasizing the importance of quality living environments [17]

2025年5月7日，在位于北京通州的TATA木门总部，以"享静界•赢世界"为主题的TATA木门"爱拼日"启动 会拉开帷幕。活动现场，全球顶尖权威认证机构-弗若斯特沙利文大中华区总裁王晨晖正式宣布，TATA 木门凭借卓越的市场表现，荣获2024年中国静音门销量第一的市场地位。这一重磅认证，不仅是对 TATA木门品牌实力的高度认可，更为其战略升级与品牌资产积累注入强大动力。TATA木门董事长纵瑞 原在致辞中表示："26年，TATA木门始终与时代同行，与用户共情。面对家居行业的变革与挑战，我们 将继续以创新为驱动，在木门赛道做深做透，靠品牌力、服务力、产品力实现弯道超车，践行大国品牌 的责任。" TATA木门董事长纵瑞原致辞 优居研究院院长张永志分享家居行业发展趋势 从深耕细分市场的"隐形冠军"到承载国家战略的"品牌标杆"，TATA木门作为改革开放后成长起来的本 土企业，以技术创新为笔、以绿色发展为墨、以文化自信为魂，在26年的发展历程中，书写着大国品牌 的时代答卷。 从销量第一到价值引领重塑行业竞争格局 当TATA木门执行总裁侯承梁接过全球知名调研机构弗若斯特沙利文(Frost&Sullivan)授予的这一代表关 ...