环球网总经理单成彪率先从媒体视角破题："'好房子'是美好人居的切实践行，需要全产业链协同，媒 体则要放大共识，让美好人居从标准变为日常。"TATA木门董事长纵瑞原以26年实践呼应："实现美好 人居应聚焦功能创新与体验升级，从用户需求出发创造实在价值，这是我们的坚守。"两位的发言奠定 了"从共识到落地"的务实基调。中国房地产业协会副会长王惠敏则在主题分享中聚焦"好房子"核心标 准："以'以人为本'为主线，做到设计有温度、景观能参与、科技可感知，守住品质底线，方能成就宜 居之所。"原国家质检总局总工程师、中国质量万里行促进会原会长、北京华夏产业经济研究院院长刘 兆彬则从产业维度提出："造'好房子'需推动全链条转型升级，抓住标准、需求、品牌、创新、法治五 大关键，系统发力。" 国际经验的融入让共识更具全球视野。前几日的2025年联合国可持续发展问题高级别政治会议期间，全 球可持续发展联盟基金会主席章启华接受联合国驻点记者采访时，特别提及中国TATA木门在静音美好 生活可持续发展中的努力及解决方案，引发国际广泛关注；他更通过视频为本次论坛致辞，指出噪声污 染已成为全球性健康威胁，强调静音治理对实现美好人居的重要性，这 ...

Core Insights - TATA Wood Door showcased its innovative design philosophy at the 27th Guangzhou Building Expo, emphasizing a blend of tradition and modernity in its products [1][3] - The wood door industry in China is facing significant challenges, with a projected annual output value of 117.4 billion yuan in 2024, reflecting a year-on-year decline of 5.32% [3] - TATA Wood Door is leveraging its market insight and innovation capabilities to navigate industry changes, focusing on three major innovations [3][12] Product Innovations - The professional-grade soundproof door represents a pinnacle of TATA Wood Door's noise reduction technology, utilizing a new hybrid noise reduction method with a seven-layer acoustic barrier system [5] - The 37 folding door addresses space constraints in small homes by saving one-third of the space when opened, featuring a design that prevents user injury [9] - The Simple White series balances aesthetics and functionality, utilizing MLF micro-texture technology for a soft touch while maintaining excellent stain resistance [11] Strategic Development - TATA Wood Door invests 5% of its profits annually in product innovation, holding over 190 patents to maintain a leading position in technology [12] - The company has established a differentiated brand matrix to cater to diverse market needs, with TATA Wood Door focusing on mainstream consumers and TATACASA targeting high-net-worth individuals [14] - TATA Wood Door's channel and store model innovations enhance market penetration, offering a fixed supply price model and support for new partners, significantly reducing startup costs [15] Industry Impact - TATA Wood Door's continuous innovation and strategic positioning are setting new benchmarks for the industry, aligning with national policies aimed at high-quality development in the home furnishing sector [3][7] - The company's comprehensive approach to product development and market strategy is contributing to the evolution of the home furnishing industry in China, emphasizing the importance of quality living environments [17]

Core Insights - The article highlights TATA Wood's transformation from "scale expansion" to "value creation" in the context of global supply chain restructuring and the acceleration of the green economy [1] - TATA Wood has established a new path in the industry through "sports marketing, localized ecological roots, and dual circulation strategy" amidst challenges in channel reconstruction and brand recognition [1] Group 1: Company Achievements - TATA Wood received the "2024 China Silent Door Sales Champion" certification from Frost & Sullivan, confirming its leading market position with a high market share [3] - The company has accumulated over 190 patents and has led the formulation of multiple national standards, establishing a "technical discourse power" in the global wooden door industry [5] - TATA Wood has achieved ENF-level environmental standards, ensuring zero formaldehyde in the production process to reduce indoor pollution [5] Group 2: Global Expansion and Innovation - TATA Wood's "silent solution" has transcended regional limitations, with the opening of a flagship showroom in Saudi Arabia that adapts to local living habits through collaboration with local design teams [6] - The company has successfully completed numerous landmark projects globally, including the African CDC project and the Gwadar International Airport in Pakistan, showcasing its quality products and management capabilities [6] Group 3: Strategic Marketing and Brand Development - TATA Wood launched a new marketing IP called "Love to Compete Day," reflecting its 26 years of focus on silent technology and user experience [7][10] - The company announced an upgraded partnership with the World Table Tennis Championships, signing Olympic champion Liu Shiwen as the "TATA Wood Silent Ambassador" to enhance its global brand presence [10] - TATA Wood aims to leverage the global influence of the championships to accelerate its brand building and showcase "Chinese manufacturing" to the world [10] Group 4: Industry Insights and Future Directions - Industry experts suggest that TATA Wood's practices provide insights for Chinese home brands to navigate market challenges, emphasizing the importance of deep specialization and ecological channel reconstruction [6][8] - The company is positioned to thrive in the upcoming growth cycle by focusing on professional categories and user needs, adapting to market fluctuations through technological innovation [6][8]