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用“新静界”适配家庭人居需求
Zhong Guo Jing Ji Wang· 2025-12-29 08:20
冬至时节,以"新享法新静界"为主题的2026TATA木门美好人居创新大会如期举行,会上发布智感灵吸. 无感交互智能电吸门、静音大师PRO.36dB专业级降噪静音门、灵动+生活空间收纳系统三大核心产品。 此次创新大会紧扣多维度国家人居政策导向,不仅关注老旧小区改造、适老化建设等专项领域,更围绕 智能交互、静音生活、秩序收纳三大核心人居场景,提供系统化、以人文关怀为核心的家居解决方案, 为存量时代家居行业高质量发展提供了实践样本。 "新享法新静界"的核心逻辑,是"不变"的初心与"多变"的创新相统一。正如TATA木门董事长纵瑞原所 说:"以不变应万变,坚持不变的内核,拥抱变化的形态。"TATA木门26年来坚守的用户中心理念,从 静音技术深耕到全场景解决方案,不变的是始终以人居体验提升为核心;而变化的是顺应需求升级的产 品形态与服务模式。面对存量房装修占比近60%的市场现状,TATA木门从单一木门延伸至"整家新静界 解决方案"形成全年龄段、全场景覆盖的产品矩阵。 政策红利与市场需求的双重牵引下,TATA木门已构建起以持续创新为核心的发展范式。品牌将创新基 因深度融入产品迭代与服务升级,一方面聚焦老旧小区改造、局部空间 ...
奋力推动“十五五”开好局起好步 全力打造衢州经济发展重要增长极
Xin Lang Cai Jing· 2025-12-28 17:19
转自:衢州日报 江山市委书记 朱素芳 (来源:衢州日报) 全力以赴抢开局。要实现"十五五"良好开局,关键看头年、重点在首季。我们将对标市委经济工作会议 上部署的"5项工作机制",旗帜鲜明加强对经济指标的常态化分析调度。特别是围绕明年一季度固投、 规上工业增加值、社零、两项收入等重点指标,坚持"每日一晾晒、一周一调度",同时进一步加强四套 班子走访服务,实实在在帮助企业解决困难问题,确保一季度"开门好""开门红"。 聚焦聚力抓落实。对照省委"8个聚焦聚力"重点任务和衢州市委"8个方面开新局谱新篇"工作重点,2026 年江山将全面实施8大攻坚行动,力争实现8个方面的新突破。重中之重在产业、投资、开放、共富等4 个领域。大力实施产业提质攻坚行动,以"五链"融合为牵引,在完成江贺"两新"1.8万亩工业平台"腾笼 换鸟"的基础上,加快完善园区基础设施配套,推动木门等传统产业焕新升级,培育壮大输配电、"两 新"、体育等重点产业,前瞻布局人工智能、低空经济等未来产业,做好产业升级"后半篇文章"。大力 实施有效投资攻坚行动,突出"三个优先",聚焦省"千项万亿"工程和衢州市级重点项目,争分夺秒抢开 工抓建设,力争全年固投增速1 ...
2025 新享家计划·解码“好房子”制造者丨TATA 木门 “从门到家” 的价值跃迁与产业标准重塑
Cai Jing Wang· 2025-12-27 01:42
完善了从"静音门"的单一冠军到"全屋静界"的生态构建 2025年,中国房地产市场迎来了一场前所未有的品质革命。 3月初,《政府工作报告》指出,将适应人民群众高品质居住需要,完善标准规范,推动建设安全、舒 适、绿色、智慧的"好房子",这看似简单的政策表述背后,折射出中国住房发展理念的根本性转变。 这种转变,如同一张清晰的时代蓝图,不仅为房地产行业指明了未来的发展方向,更为下游的家居行业 带来了广阔的市场机遇。 在此背景下,12月21日,延续了14年的TATA木门冬至之约品牌盛典隆重举办。 与以往不同的是,在国家倡导"好房子"建设的背景下,TATA木门以"新享法 新静界"为主题,通过"从门 到家" 的价值跃迁向行业诠释了头部家居企业如何以实践者的姿态引领行业"向好而行",赋能"好房 子"建设,塑造美好人居生活的担当。 "好房子"催生新的行业思考 过去20年,国内新建住宅超2亿套,市场已进入存量时代;2025年1-11月,住宅新开工面积同比下降 20.5%,标志着行业从规模扩张转向品质升级。在此背景下,国家于2023年提出"好房子"理念,2025年3 月正式写入政府工作报告,明确以"安全、舒适、绿色、智慧"为核心标 ...
解锁人居新体验:2026TATA木门美好人居创新大会即将开启
Sou Hu Wang· 2025-12-16 03:10
Core Insights - TATA Wood Door continues its 14-year tradition of the "Winter Solstice Appointment," showcasing its commitment to innovation and user-centric design in the home furnishing industry [1][3][10] Group 1: User-Centric Innovation - The "Winter Solstice Appointment" has become a unique industry IP by focusing on user needs and maintaining its core essence since 2012, when TATA Wood Door first emphasized "design changes life" [3][6] - TATA Wood Door has consistently introduced innovative products, such as the "Super Silent Three Components" in 2017 and the proactive noise-reducing door in 2021, addressing real-life pain points for users [3][5] Group 2: Technological Advancements - TATA Wood Door has accumulated over 190 patents in 26 years, focusing on core technologies like the 45° slanted soft magnetic suction technology and professional noise reduction solutions [6][8] - The company is evolving from merely creating good doors to building a beautiful home, adapting to changing user expectations for functional and aesthetic enhancements [6][8] Group 3: Industry Trends and Responses - The upcoming innovation conference will explore three core trends: smart integration, breakthroughs in new materials, and a comprehensive soundproofing approach that addresses various living scenarios [8][9] - TATA Wood Door's initiatives align with national policies aimed at creating safe, comfortable, green, and smart housing, responding to the demand for quality upgrades in the home furnishing sector [9][10] Group 4: Social Responsibility - The brand emphasizes its responsibility to enhance living conditions for families, offering renovation solutions for existing homes and affordable products for first-time buyers, while also considering special needs for the elderly and children [9][10] - TATA Wood Door's practices exemplify a deep integration of policy guidance, industry responsibility, and public needs, setting a benchmark for high-quality development in the industry [9][10]
梦天家居上演“魔幻”行情,重组突然终止却拉7个涨停,实控人转让股份引爆市场猜想
Hua Xia Shi Bao· 2025-12-06 11:56
Core Viewpoint - The stock price of Dream Home Group experienced significant volatility, with a sharp decline followed by a recovery, despite the termination of its planned acquisition of an electronics company and the transfer of control by its actual controller [2][3][5]. Group 1: Stock Performance - On December 3, Dream Home's stock hit the limit down, followed by a 5.88% drop on December 4, closing at 28.51 yuan per share. However, on December 5, the stock rebounded to 30.76 yuan per share, marking a 7.89% increase [2]. - The stock had previously achieved 7 limit-up days within 10 trading days, resulting in a cumulative increase of 114.39% during that period [3]. Group 2: Acquisition and Control Transfer - Dream Home announced plans to acquire control of a well-known electronics company, which led to a temporary suspension of trading. However, both the acquisition and the transfer of control were ultimately terminated due to a lack of consensus among involved parties [3][5]. - The company had previously expressed intentions to enter the electronics sector, having invested 70 million yuan in Chongqing Lingxin Microelectronics Co., becoming its second-largest shareholder [5]. Group 3: Financial Performance - For the first three quarters of the year, Dream Home reported revenues of 773 million yuan, a year-on-year decrease of 2.93%, while net profit attributable to shareholders increased by 37.60% to 56.3 million yuan [6]. - Despite challenges in the housing market affecting the home furnishing industry, Dream Home has maintained a healthy operational status and has diversified its product offerings beyond wooden doors to include cabinets and wall panels [6][7].
江山欧派收缩产能求变
Bei Jing Shang Bao· 2025-11-05 16:29
Core Viewpoint - Jiangshan Oupai, a leading door manufacturer, is undergoing significant capacity adjustments due to continuous performance declines, with a 43.11% year-on-year revenue drop and a net loss of 42.06 million yuan in the first three quarters of 2025 [1][6]. Group 1: Company Performance - Jiangshan Oupai's revenue for the first three quarters of 2025 was 1.284 billion yuan, a decrease of 43.11% year-on-year, with a net loss of 41.49 million yuan [6]. - The company reported a net profit decline of over 70% for the entire year of 2024, with no signs of recovery in 2025 [7]. - The operational challenges faced by its subsidiaries in Henan and Chongqing reflect the overall performance decline of Jiangshan Oupai [6][7]. Group 2: Strategic Adjustments - The company has decided to halt production at its subsidiaries in Henan and Chongqing, transferring operations to its Zhejiang base to optimize resource allocation and reduce losses [4][5]. - This decision is part of a broader industry trend where companies are consolidating core capacities to enhance operational efficiency during a period of deep industry adjustment [3][4]. - The closure of these "low-efficiency" factories is a strategic move to address insufficient orders and low capacity utilization, aiming to lower operational costs [4][5]. Group 3: Industry Context - The current market environment, characterized by oversupply and fluctuations in the real estate market, has significantly impacted companies focused on hard decoration materials like doors [5][8]. - The industry is experiencing a critical transition, requiring companies to shift from being "single product suppliers" to "comprehensive service providers" to adapt to changing market demands [7][8]. - There is a growing trend towards personalized, customized, and environmentally friendly home products, necessitating increased R&D investment and optimization of sales channels [9].
头部家居厂商罕见收缩产能 江山欧派关闭两大生产基地
Xin Lang Cai Jing· 2025-10-27 14:18
Core Viewpoint - Jiangshan Oupai (603208.SH), a leading wooden door manufacturer, is undergoing significant capacity adjustments due to continuous declines in performance and increased market competition, resulting in the closure of production facilities in Henan and Chongqing, with operations shifting to Zhejiang [1][2]. Company Summary - Jiangshan Oupai has experienced a substantial decline in performance since 2024, with net profit attributable to shareholders shrinking over 70% last year and a reported loss of 41.49 million yuan in the first three quarters of this year [2]. - The company's wholly-owned subsidiaries in Henan and Chongqing have also reported losses of 14.08 million yuan and 13.52 million yuan, respectively, in the first three quarters of this year [2]. - Following its IPO in 2017, Jiangshan Oupai expanded its production capacity nationwide, establishing three major production bases in Zhejiang, Henan, and Chongqing, and diversifying its product offerings [2]. Industry Summary - The trend of national capacity expansion is common among leading home furnishing companies, with competitors like Sophia (002572.SZ) and Oupai Home (603833.SZ) also establishing multiple production bases across the country [3]. - The capacity reduction by Jiangshan Oupai sends a negative signal to the industry, indicating increased downward pressure on the home furnishing market, prompting manufacturers to reconsider the balance of their production capacities [3].
不止于论坛:2025美好人居国际论坛成果落地,TATA木门百家焕新计划开启普惠新航程
Sou Hu Wang· 2025-07-30 09:46
Core Insights - The "2025 Beautiful Living International Forum" hosted by TATA Wood Doors concluded successfully, marking a transition from conceptual discussions on "good housing" to practical implementations through the launch of the "Hundred Families Renovation Plan" [1][10] Group 1: Forum Highlights - The forum emphasized the need for a collaborative approach across the entire industry chain to realize the concept of "good housing," with media playing a crucial role in amplifying this consensus [4] - TATA Wood Doors' Chairman highlighted the importance of focusing on functional innovation and user experience to create tangible value in the pursuit of beautiful living [4] - Key industry figures stressed that achieving "good housing" requires a human-centered design approach, maintaining quality standards, and promoting a comprehensive transformation of the industry [4][5] Group 2: Hundred Families Renovation Plan - TATA Wood Doors initiated the "Hundred Families Renovation Plan" during the 818 Silent Day, aiming to translate the forum's discussions into actionable steps that benefit the public [7][10] - The plan includes hosting "Beautiful Living Forums" in over 1,000 cities to disseminate national policies and standards related to "good housing," enhancing public awareness of living quality [8] - The initiative also features community activities where TATA Wood professionals will conduct noise measurements and provide tailored solutions to residents, showcasing their noise-reduction products [8][9] Group 3: Broader Implications - The launch of the "Hundred Families Renovation Plan" signifies a shift from industry consensus to large-scale practice, setting a benchmark for the home furnishing industry [10] - The plan aligns with international perspectives on sustainable living, emphasizing the harmony between people and space, and the importance of user-centered approaches in breaking down barriers within the industry [10][11] - The ultimate goal of beautiful living is to ensure that every family can experience comfort and happiness in a "good house," reflecting TATA Wood Doors' long-standing commitment to this vision [11]
广州建博会首日 TATA木门“门启新境”演绎家居革新进化论
Sou Hu Wang· 2025-07-08 09:13
Core Insights - TATA Wood Door showcased its innovative design philosophy at the 27th Guangzhou Building Expo, emphasizing a blend of tradition and modernity in its products [1][3] - The wood door industry in China is facing significant challenges, with a projected annual output value of 117.4 billion yuan in 2024, reflecting a year-on-year decline of 5.32% [3] - TATA Wood Door is leveraging its market insight and innovation capabilities to navigate industry changes, focusing on three major innovations [3][12] Product Innovations - The professional-grade soundproof door represents a pinnacle of TATA Wood Door's noise reduction technology, utilizing a new hybrid noise reduction method with a seven-layer acoustic barrier system [5] - The 37 folding door addresses space constraints in small homes by saving one-third of the space when opened, featuring a design that prevents user injury [9] - The Simple White series balances aesthetics and functionality, utilizing MLF micro-texture technology for a soft touch while maintaining excellent stain resistance [11] Strategic Development - TATA Wood Door invests 5% of its profits annually in product innovation, holding over 190 patents to maintain a leading position in technology [12] - The company has established a differentiated brand matrix to cater to diverse market needs, with TATA Wood Door focusing on mainstream consumers and TATACASA targeting high-net-worth individuals [14] - TATA Wood Door's channel and store model innovations enhance market penetration, offering a fixed supply price model and support for new partners, significantly reducing startup costs [15] Industry Impact - TATA Wood Door's continuous innovation and strategic positioning are setting new benchmarks for the industry, aligning with national policies aimed at high-quality development in the home furnishing sector [3][7] - The company's comprehensive approach to product development and market strategy is contributing to the evolution of the home furnishing industry in China, emphasizing the importance of quality living environments [17]
TATA木门26周年庆启幕 以“静”破局解码中国智造的突围之路
Sou Hu Wang· 2025-05-08 03:40
Core Insights - The article highlights TATA Wood's transformation from "scale expansion" to "value creation" in the context of global supply chain restructuring and the acceleration of the green economy [1] - TATA Wood has established a new path in the industry through "sports marketing, localized ecological roots, and dual circulation strategy" amidst challenges in channel reconstruction and brand recognition [1] Group 1: Company Achievements - TATA Wood received the "2024 China Silent Door Sales Champion" certification from Frost & Sullivan, confirming its leading market position with a high market share [3] - The company has accumulated over 190 patents and has led the formulation of multiple national standards, establishing a "technical discourse power" in the global wooden door industry [5] - TATA Wood has achieved ENF-level environmental standards, ensuring zero formaldehyde in the production process to reduce indoor pollution [5] Group 2: Global Expansion and Innovation - TATA Wood's "silent solution" has transcended regional limitations, with the opening of a flagship showroom in Saudi Arabia that adapts to local living habits through collaboration with local design teams [6] - The company has successfully completed numerous landmark projects globally, including the African CDC project and the Gwadar International Airport in Pakistan, showcasing its quality products and management capabilities [6] Group 3: Strategic Marketing and Brand Development - TATA Wood launched a new marketing IP called "Love to Compete Day," reflecting its 26 years of focus on silent technology and user experience [7][10] - The company announced an upgraded partnership with the World Table Tennis Championships, signing Olympic champion Liu Shiwen as the "TATA Wood Silent Ambassador" to enhance its global brand presence [10] - TATA Wood aims to leverage the global influence of the championships to accelerate its brand building and showcase "Chinese manufacturing" to the world [10] Group 4: Industry Insights and Future Directions - Industry experts suggest that TATA Wood's practices provide insights for Chinese home brands to navigate market challenges, emphasizing the importance of deep specialization and ecological channel reconstruction [6][8] - The company is positioned to thrive in the upcoming growth cycle by focusing on professional categories and user needs, adapting to market fluctuations through technological innovation [6][8]