Core Insights - The global demand for sports shoes is increasing due to rising consumer awareness of health and fitness, with major international brands like Nike and Adidas leading the market, while local brands such as Anta and Li Ning are rapidly emerging [2][4][8] - In 2023, the global sports shoe market size is approximately 934.6 billion yuan, with China alone selling about 780 million pairs of sports shoes [4][6] - Anta Sports, founded in the 1990s, is a leading brand in China's sports goods industry, reporting a revenue of 33.735 billion yuan in the first half of 2024, with footwear contributing 14.635 billion yuan [6] Industry Overview - Sports shoes are designed to provide comfort and performance during various physical activities, with features like cushioning and flexibility [2] - The rise of social media has enhanced brand visibility and sales efficiency through celebrity endorsements and influencer promotions [4] - The competition in the Chinese sports shoe market is expected to intensify, with both international and local brands focusing on product quality, design, and brand building [8] Market Trends - The consumer demand for sports shoes is becoming more diverse, with an increasing emphasis on fashion and customization alongside basic functional needs [8] - The application of eco-friendly materials and technologies, such as bio-based materials and recycling processes, is anticipated to become mainstream in the industry [8] Research Methodology - The research team employs a combination of desktop research, quantitative surveys, and qualitative analysis to assess the sports shoe industry's market capacity, operational characteristics, and profitability [9] - Various analytical models, including SCP, SWOT, PEST, and regression analysis, are utilized to evaluate the market environment and competitive landscape [9]