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打造更多富有特色的文旅产品
Ren Min Ri Bao· 2025-09-03 07:46
Group 1 - The core viewpoint of the articles highlights the continuous expansion of China's cultural industry, with a reported revenue of 191,423 billion yuan in 2024, reflecting a 7.1% increase from the previous year [1] - The cultural industry structure is optimizing, with new business formats thriving, laying a solid foundation for the prosperity of cultural tourism consumption [1] - The summer tourism market has shown strong recovery, driven by consumption upgrades and favorable policies, making the cultural tourism industry a key engine for boosting consumption and promoting high-quality economic development [1] Group 2 - Experience consumption related to traditional culture, such as flower hairpins and Hanfu, is increasingly popular, transforming traditional culture from static display to dynamic participation [2] - Policies play a crucial role in unleashing the potential of cultural tourism consumption, with over 500 scenic spots offering half-price or free tickets, and various cities distributing cultural tourism consumption vouchers [2] - The integration of policies and cultural tourism has created a multiplier effect, expanding the boundaries of cultural tourism consumption and attracting more investment in related industries [2] Group 3 - The current prosperity of cultural tourism consumption reflects the resonance between traditional culture and modern life, as well as the synergy between policy guidance and market innovation [3] - The cultural tourism industry needs to continuously explore cultural value and integrate traditional culture with modern tourism demands to create distinctive cultural tourism products [3] - Embracing digital transformation is essential for innovating cultural tourism experiences, ensuring that every trip meets the needs of a better life and contributes to sustained economic development [3]