Core Viewpoint - Michelin celebrates the Mid-Autumn Festival by showcasing a giant moon art installation in Shanghai, Guangzhou, and Chengdu, emphasizing its commitment to innovation and exploration in various fields [1][2]. Group 1: Innovation and Technology - Michelin has a 136-year history as a leading manufacturer of tires and composite materials, focusing on innovation that extends beyond road applications to sectors like aerospace, low-carbon energy, and healthcare [2][12]. - The company has developed a new tire, the Michelin Hao Yue V, which integrates 17 patents and offers superior wet braking performance, reducing stopping distance by an average of 6 meters after 50,000 kilometers compared to competitors [3][9]. - Michelin's innovative tire technology has been applied to aircraft, with approximately half of the world's commercial planes equipped with Michelin tires, ensuring passenger safety during takeoff and landing [5]. Group 2: Cultural Engagement and Brand Vision - The moon symbolizes reunion and exploration in Chinese culture, and Michelin uses the moon art installation to convey its brand message of "innovation beyond the road" [8][12]. - Michelin's exploration extends to developing airless tires for lunar rovers, capable of withstanding extreme temperatures and conditions on the moon, showcasing the company's commitment to pushing technological boundaries [8][11]. - The company aims to continue its innovative journey by collaborating with Chinese users to create a more sustainable and better future [15]. Group 3: Diverse Applications and Research - Michelin's research and innovation span over 350 professional fields, including aerospace, low-carbon energy, and medical applications, demonstrating its versatility in engineering materials [14]. - The company has developed advanced composite materials for various applications, such as a revolutionary automatic sail system for reducing greenhouse gas emissions in maritime transport and biocompatible materials for medical implants [14].