在人们眼中，米其林是一家以"轮胎"为主业的公司。的确如此——这项看似熟悉的事业，其技术复杂度却远超想象。一条轮胎，是典型的"终极复合物"：它 要在安全、耐久、能效与舒适之间持续求解什么是"多目标平衡"，既要能在暴雨中稳稳刹停，又要在数万公里的日常通勤中保持低能耗与长寿命；既要静音 舒适，又要在高速与极端温差下依然可靠。 正是这道持续百年的难题，逼出了米其林对复合物材料与系统工程的深厚专知，也锻造出这家公司不断自我进化的能力。 如果说轮胎是米其林的起点，那么它所追求的，其实是一整套"让世界更美好"的科学与哲学。米其林把技术与战略放在同一条逻辑链上：它的愿景是让"一 切皆可持续"，即以"人 × 利润 × 环境"的乘法关系为约束，不是相加，而是相乘，意味着任何一个维度为零，整体便无从成立。到2050年，品牌的梦想，则 是通过关键创新去应对人类共同的挑战——气候变化、资源效率、健康与社会可持续发展等。 因此，正如品牌的口号"创新，不止于道路"所陈述的那样，米其林正从主业出发，将复合物专知积淀扩展至交通出行、建筑、航空航天、低碳能源及医疗等 高要求领域，并从衣食住行各个方面，用复合物创新重塑我们的生活。 外界时常将米其 ...

Core Insights - Michelin celebrated its 136-year history by illuminating giant moon art installations in Shanghai, Guangzhou, and Chengdu, showcasing the fusion of technology and art while honoring traditional Chinese culture [1][3] - The company emphasizes its commitment to innovation beyond tire manufacturing, extending its technological advancements into various sectors including transportation, aerospace, low-carbon energy, and healthcare [3][7] Group 1: Innovation and Technology - Michelin's latest product, the Michelin HaoYue V tire, integrates 17 patents, featuring innovative rubber formulations, unique tread designs, and improved structural designs to enhance wet braking performance [3] - The company has developed a puncture-free tire for lunar rovers, which will debut at the 2024 China International Import Expo, indicating a forward-looking project that may translate into practical solutions for terrestrial applications [5] Group 2: Market Presence and Strategy - Michelin has established a diverse business system in China, encompassing tires, polymer composite solutions, and lifestyle products, supported by four modern production bases and a research center [3] - The company aims to synergize with the Chinese automotive industry, fostering mutual growth and empowerment within the market [3] Group 3: Future Vision - Michelin's research and innovation efforts span over 350 professional fields, reflecting its commitment to continuous progress and innovation [7] - The company plans to continue launching high-tech, innovative, and environmentally friendly products, aligning its innovations with humanity's pursuit of a better future [7]

Core Insights - Michelin illuminated giant moon art installations in Shanghai, Guangzhou, and Chengdu, celebrating innovation and cultural heritage on the Mid-Autumn Festival night [1] - The company emphasizes its commitment to innovation across various sectors, including transportation, aerospace, low-carbon energy, and healthcare, showcasing its century-long exploration in composite materials [1][2] Group 1: Innovation and Technology - Michelin has a history of innovation, starting with the invention of the first detachable bicycle tire in 1891, which significantly improved convenience [2] - The company has continuously pushed the boundaries of technology, exemplified by the latest Michelin Hao Yue V tire, which features 17 patents and superior wet braking performance [2] - Michelin's advancements extend to aviation, where it has equipped approximately half of the world's commercial aircraft with its tires, ensuring passenger safety [2] Group 2: Cultural Significance and Brand Vision - The moon symbolizes reunion and exploration in Chinese culture, aligning with Michelin's brand ethos of "Innovation Beyond Roads" [3] - The moon art installation serves as a medium to express Michelin's commitment to innovation and its vision for future travel [3] - Michelin aims to leverage its polymer composite solutions for future projects, such as developing airless tires for lunar rovers, showcasing its forward-thinking approach [3] Group 3: Research and Development - Michelin's research and innovation span over 350 professional fields, including aerospace, low-carbon energy, and healthcare [4] - The company has developed advanced materials for various applications, such as a revolutionary automatic wing sail system to reduce greenhouse gas emissions in maritime transport [4] - In the medical field, Michelin has created biocompatible polymer composites for artificial intervertebral discs, mimicking the mechanical properties of natural cartilage [5] Group 4: Commitment to Sustainability - Michelin is dedicated to producing high-tech, innovative, and environmentally friendly products, reflecting its commitment to sustainability [5] - The company aims to reduce carbon emissions while maintaining structural strength in its lightweight building components [5] - Michelin's innovation journey is aligned with humanity's pursuit of a better future, emphasizing collaboration with Chinese users for a sustainable world [5]

Core Viewpoint - Michelin celebrates the Mid-Autumn Festival by showcasing a giant moon art installation in Shanghai, Guangzhou, and Chengdu, emphasizing its commitment to innovation and exploration in various fields [1][2]. Group 1: Innovation and Technology - Michelin has a 136-year history as a leading manufacturer of tires and composite materials, focusing on innovation that extends beyond road applications to sectors like aerospace, low-carbon energy, and healthcare [2][12]. - The company has developed a new tire, the Michelin Hao Yue V, which integrates 17 patents and offers superior wet braking performance, reducing stopping distance by an average of 6 meters after 50,000 kilometers compared to competitors [3][9]. - Michelin's innovative tire technology has been applied to aircraft, with approximately half of the world's commercial planes equipped with Michelin tires, ensuring passenger safety during takeoff and landing [5]. Group 2: Cultural Engagement and Brand Vision - The moon symbolizes reunion and exploration in Chinese culture, and Michelin uses the moon art installation to convey its brand message of "innovation beyond the road" [8][12]. - Michelin's exploration extends to developing airless tires for lunar rovers, capable of withstanding extreme temperatures and conditions on the moon, showcasing the company's commitment to pushing technological boundaries [8][11]. - The company aims to continue its innovative journey by collaborating with Chinese users to create a more sustainable and better future [15]. Group 3: Diverse Applications and Research - Michelin's research and innovation span over 350 professional fields, including aerospace, low-carbon energy, and medical applications, demonstrating its versatility in engineering materials [14]. - The company has developed advanced composite materials for various applications, such as a revolutionary automatic sail system for reducing greenhouse gas emissions in maritime transport and biocompatible materials for medical implants [14].

Core Viewpoint - Michelin has launched the new Primacy 5 tire in Fujian, China, emphasizing safety and innovation, integrating the spirit of the historic Tulou architecture with tire technology [1][3]. Product Development - The Primacy 5 is the result of seven years of research and development, aimed at providing consumers with a safer travel experience throughout the tire's lifecycle [3]. - The tire features significant upgrades in rubber formulation, tread design, and structural integrity, focusing on "full lifecycle safety" and addressing performance degradation issues [5]. Performance Enhancements - Compared to its predecessor, the Primacy 5 offers a 20,000 km longer wear mileage and maintains a shorter wet braking distance by 6 meters even after 50,000 km of use, enhancing safety in critical situations [6]. - The new tire incorporates Evertread 3.0 polymer technology and Active+ rubber, improving grip and durability while reducing surface peeling [5]. - The drainage performance has been enhanced with a 22% increase in drainage space, reducing the risk of skidding in wet conditions [5]. Comfort and Noise Reduction - The Primacy 5 has achieved significant improvements in noise reduction, utilizing advanced technologies to create a quieter driving experience, positioning it as a leader in the industry for noise and vibration metrics [8]. - The tire's design aims to provide a "library-level" quiet space for urban commuting and highway driving [8]. Industry Recognition and Sustainability - The Primacy 5 has received the "Tire of the Year" award at the 2025 International Tire Technology Innovation and Excellence Awards, highlighting Michelin's technological leadership [8]. - The company continues to pursue sustainable development by innovating materials to extend tire lifespan and reduce resource consumption, merging safety, comfort, and environmental responsibility [8]. Future Outlook - Michelin aims to leverage technology to shape the future of safe travel, particularly as the automotive industry transitions towards electrification and intelligence [9].