Core Insights - Xiaomi officially launched its 2025 Double 11 promotional event on October 13, with a theme of "Technology Life Made Easy," offering a total discount of 2 billion yuan across all product categories [1] Smartphone Business Performance - Xiaomi's smartphone business showed strong performance, with the second quarter of 2025 reporting a new activation volume of 11.5 million units and a market share of 16.8%, reclaiming the top position in the domestic market [3] - During the National Day holiday, Xiaomi's 17 series smartphones achieved significant sales, surpassing Apple for two consecutive weeks in the Chinese smartphone market [3] - Discounts on popular models include a 1,000 yuan reduction on the Xiaomi MIX Fold 4 and a 500 yuan reduction on the Xiaomi 15 Ultra, making them more competitive [3] Home Appliances and IoT Products - Xiaomi's smart home appliances and IoT ecosystem products are key highlights of the promotional event, with a reported 66.2% year-on-year increase in revenue from smart home appliances in Q2 2025 [3] - Specific discounts include 1,500 yuan off the Mi Air Conditioner, 4,000 yuan off the Mi Central Air Conditioning, and 1,600 yuan off the Mi Refrigerator, showcasing significant price reductions [4][5] Multi-Channel Promotions - Xiaomi is implementing a multi-channel strategy for the promotional event, with activities available both online and offline across major platforms and physical stores [5] - Online promotions include a 1 yuan reservation for the Xiaomi 17 phone and discounts of up to 500 yuan on various platforms, while offline stores offer trade-in subsidies of up to 1,000 yuan [5] Service Enhancements - The company is enhancing service guarantees during the promotional period, offering discounts on service plans and maintenance for various products [6] - Specific offers include a 30% discount on MiCare service and significant price reductions for battery replacements and cleaning services for various appliances [6] Historical Performance and Future Outlook - In 2024, Xiaomi's Double 11 event achieved a record-breaking total payment amount of 31.9 billion yuan, marking the best performance in the brand's promotional history [6] - With its comprehensive ecosystem, substantial discounts, and improved services, Xiaomi is expected to achieve new highs in the 2025 Double 11 event [6]

Group 1 - The core message of the news is the launch of Xiaomi's first three-tub washing machine, the Mi Home Three-Tub Washing Machine Pro, which features a new generation of healthy washing technology and is available for pre-order [1][7]. - The initial price for the Mi Home Three-Tub Washing Machine Pro (10kg) is set at ¥9999, with promotional offers including a 365-day exchange policy, a 3-year warranty for the entire machine, a 10-year warranty for the motor, and a 6-month interest-free payment plan [3][6]. - As of September 2, 15:00, only 1,407 people had made reservations for the washing machine, indicating a potentially slow initial uptake [7]. Group 2 - The washing machine is designed with three tubs: a large tub for regular clothing and two smaller tubs for washing underwear and socks separately, which highlights a focus on hygiene and convenience [7]. - A competitive product in the market is the Haier Leader three-tub washing machine, which also features a similar design with one large tub (10.5kg) and two smaller tubs (1kg each) for specific clothing items, suggesting a growing trend in multi-tub washing machines [7].