Core Viewpoint - The article criticizes Xiaomi for using misleading marketing tactics in China, where product specifications are presented in a way that is difficult for consumers to understand, contrasting with clearer presentations in international markets like Japan and South Korea [1][3][5]. Group 1: Marketing Tactics - Xiaomi's marketing strategies involve making important information difficult to read, akin to hidden disclaimers in contracts, which misleads consumers [3][5]. - The comparison between Xiaomi's Chinese and Japanese websites shows a significant difference in the clarity of information, with the Chinese site having 46 lines of small print compared to only 21 on the Japanese site [3][5]. Group 2: Consumer Trust - The article highlights a "double standard" in how Xiaomi treats domestic versus international consumers, suggesting that the company exploits weaker consumer protection laws in China [5][7]. - There is a broader concern that many domestic brands engage in similar practices, treating Chinese consumers as inferior and taking advantage of their loyalty to local products [5][10]. Group 3: Industry Implications - The article warns that such deceptive practices could erode brand trust over time, comparing it to past industry scandals that led to significant fallout [7][8]. - The expectation is that companies should respect consumers and provide clear information, as failing to do so could damage their reputation and market position [10].