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直播间里“吆喝”忙!景泰电商成为农特产品“起飞引擎”
Xin Lang Cai Jing· 2026-01-03 02:49
Core Insights - The article highlights the rapid development of the e-commerce industry in Jingtai County, leveraging digital economy opportunities to enhance rural revitalization through agricultural product branding and logistics improvement [1][3]. Group 1: E-commerce Development - Jingtai County has established an e-commerce entrepreneurship park that integrates supply chain services, training, and incubation to support local e-commerce practitioners [1][2]. - The county has successfully trained over 30 live-streaming hosts and incubated more than 40 e-commerce projects, with over 400 hosts promoting more than 100 agricultural products [2]. Group 2: Economic Impact - As of the end of November, Jingtai County's online retail sales reached 496 million yuan, with rural online transactions amounting to 145 million yuan, and a total of 330 million yuan in consumption assistance from East-West cooperation [3]. - The county conducted over 560 live-streaming sales events, generating sales exceeding 7.2 million yuan, and completed four training sessions, cultivating 202 talents in e-commerce [3]. Group 3: Future Plans - The county plans to strengthen the "Jingli" regional public brand, focusing on brand-led development and a full-chain upgrade, while innovating a model that integrates "live streaming + cultural tourism + exhibition promotion" to expand sales channels [5].