Core Insights - The report indicates that the Kuaishou e-commerce market remained stable in July 2025, with promotional heat increasing by 3.53% month-on-month, driven by campaigns like "Good Food at Affordable Prices" and "Cool Summer Goods" to support merchant growth [1][11][12]. Group 1: Sales Trends - High temperatures boosted the "summer economy," leading to significant sales increases in fresh produce, bags, and books, with electronic education products seeing a 112.7% increase in live broadcast sales [1][15][25]. - The sales of men's skincare products rose, with live broadcast sales of foundation products increasing by 17.8%, while T-zone care products also showed strong growth [1][18][21]. - The medical hair removal device category experienced a remarkable 224.13% increase in live broadcast sales, with Ulike leveraging its tenth anniversary and technological features for strong sales [1][30]. Group 2: Consumer Behavior - Young mothers emerged as the primary consumers in the diaper market, with brands like Jiaying and BBG leading, and the average transaction price increasing by 51.12% [1][31]. - In outdoor clothing, sunscreen clothing accounted for 45.38% of sales, with brands like Jiao Xia leading through targeted product promotion [1][33]. Group 3: Future Trends - The upcoming trends for August include increased demand for health supplements, beauty products, and electronic education due to seasonal events like the start of school and the Qixi Festival [1][11]. - Kuaishou plans to launch a "Super Fan Festival" and initiate the "Treasure City" program to expand its market presence in the northwest region, further supporting merchant growth [1][11].