Core Viewpoint - The new lychee series launched by the tea brand Sweet Lala aims to invigorate the summer beverage market with innovative flavors and appealing design while maintaining its core positioning of "low price, high value" [1] Product Launch - Sweet Lala has introduced four new lychee-flavored beverages: "Lychee Ice Brew, Lychee Ice Lemon, Lychee Peach, and Lychee Latte" to cater to diverse consumer preferences [1] - The visual design of the lychee series features a light pink color scheme, reflecting a sweet and fresh Eastern aesthetic [1] Market Strategy - The launch of the lychee series is positioned as a blend of innovative flavor combinations, eye-catching traditional aesthetics, and engaging interactive experiences, aimed at bringing a refreshing vitality to the beverage market this summer [1] - The company emphasizes that the lychee series represents not only a taste innovation but also a contemporary expression of Eastern culinary culture [1]