Core Insights - Dongguan is establishing a special fund for the潮玩 (trendy toys) and animation industry, with a planned investment of 120 million yuan to support development across various sectors [1][8] - The潮玩 industry in Dongguan has seen significant growth, with 112 large-scale enterprises generating nearly 23.8 billion yuan in revenue, marking a year-on-year increase of approximately 19% [2][3] - The city has been recognized as "China's潮玩 Capital," and the潮玩 production cluster in Shipaizhen is a key area, contributing about 10% of the national潮玩 output [3][7] Industry Development - The 15th China International Animation Copyright Protection and Trade Expo showcased over 2,000 animation IPs and 600 key enterprises, highlighting the industry's international engagement [1][2] - Dongguan's潮玩 industry has transitioned from OEM to ODM and is now moving towards OBM, with local companies beginning to develop their own IP products [3][9] - The local government is focusing on enhancing original design capabilities and brand building within the潮玩 and animation sectors [8][9] Economic Impact - The潮玩 industry in Dongguan is supported by a robust supply chain and has a significant export presence, with toy exports reaching 9.97 billion yuan in the first half of the year, a 6.3% increase [2][16] - The local government is implementing measures to facilitate market expansion, including subsidies for participation in domestic and international exhibitions [8][15] - Dongguan's潮玩 production cluster has surpassed a total output value of 10 billion yuan for the first time, indicating a strong economic footprint [7][8] Talent and Innovation - The region is investing in talent development, collaborating with educational institutions to create specialized training programs for toy design [15] - Companies are leveraging innovative practices, such as integrating IP development with product sales, to enhance market competitiveness [9][15] - The local潮玩 industry is characterized by a high degree of clusterization, with a focus on technological innovation and rapid response to global market demands [14][15]