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烟火人间处 湾区共潮生,广发卡奏响湾区消费新乐章
Bei Jing Shang Bao· 2025-11-20 11:45
Core Insights - The 15th National Games is serving as a "super engine" for cultural and tourism integration in the Guangdong-Hong Kong-Macao Greater Bay Area, attracting over 100,000 visitors to the Hong Kong competition zone alone [1] - The event has sold over 5 million tickets, highlighting the significant movement of people across cities within the Bay Area [1] - The integration of sports and local culture is illustrated through various culinary and shopping experiences across the region, with financial services from Guangfa Credit Card enhancing this experience [1] Group 1: Economic Impact - The high traffic from sports events is translating into new commercial opportunities within the Bay Area [2] - Guangfa Credit Card is leveraging the "National Games +" consumption ecosystem by offering various discounts and benefits to enhance consumer engagement [2] - The company has partnered with UnionPay, Visa, and Mastercard to expand its discount network in Hong Kong and Macau, providing significant cashback offers for cardholders [2] Group 2: Financial Services Innovation - Guangfa Credit Card has introduced a range of services, including low-cost car wash vouchers and high-speed rail lounge access, to facilitate cross-city travel for event attendees [2] - The financial institution is committed to promoting economic collaboration and integration within the Greater Bay Area, positioning itself as a key player in the region's development [3] - The National Games is seen as a platform for financial inclusion and technological empowerment in consumer spending, with Guangfa Credit Card aiming to continue innovating in this space [3]