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守护银发、特殊客群 让金融服务更有温度
Jing Ji Guan Cha Wang· 2025-09-28 03:33
Group 1 - The core idea of financial consumer protection is "tailored education," focusing on the financial knowledge needs of different demographics, particularly the elderly [1] - Minsheng Bank has established a precise education system that covers all age groups and scenarios, aiming to enhance financial literacy among the elderly [1] - In Shenyang, Minsheng Bank's branch has successfully conducted financial education classes for seniors, receiving positive feedback for its interactive teaching methods [1] Group 2 - Minsheng Bank recognizes the unique needs of elderly customers and has implemented "age-friendly + scenario-based" services to create a supportive financial service ecosystem [2] - The Xiamen branch has integrated pension financial services with community life, positioning itself as a "good neighbor" in the community since 2013 [2] - The Xiamen branch has made significant adaptations for elderly customers, including barrier-free access and personalized service, enhancing the overall customer experience [2] Group 3 - The Xiamen branch has launched the "Leisure Age Finance" service brand, offering a variety of financial and non-financial services to improve the quality of life for elderly clients [3] - In Shantou, Minsheng Bank has set up "love windows" in all branches to provide specialized services for elderly and disabled customers, ensuring they receive personalized assistance [3] Group 4 - The Shantou branch has organized community health services, such as traditional Chinese medicine and eye clinics, to enhance residents' health awareness and satisfaction [4] - Staff at the Puning branch effectively assisted a hearing-impaired customer using AI subtitle tools, demonstrating the bank's commitment to providing accessible and warm financial services [4]