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十五运会特许商品引爆消费新热点 小徽章背后有大生意
Sou Hu Cai Jing· 2025-09-14 02:34
Core Insights - The article highlights the significance of licensed products related to the 15th National Games and the Special Olympics, emphasizing their role as emotional carriers and cultural transmitters, allowing owners to connect with the event and the city of Shenzhen even after the games conclude [4][5] Group 1: Product Design and Cultural Integration - The design of the "Exciting National Games, Charming Shenzhen" commemorative badge integrates elements of urban culture and sports spirit, featuring iconic Shenzhen landmarks and traditional Chinese patterns [5] - The product range includes diverse items, such as a gold-themed mobile phone chain inspired by the mascots' athletic moments, catering to the preferences of younger consumers while promoting sports spirit in daily life [5] Group 2: Sales Channels and Marketing Innovations - The licensed products are available through 271 retail stores across 15 cities in Guangdong and key areas outside the province, enhancing public access to purchasing [6] - An innovative mobile sales model has been introduced, with a mobile sales vehicle operating in high-traffic areas, significantly increasing brand exposure for the National Games [6] Group 3: Economic Impact and Sponsorship - The licensed products contribute to a complete industrial chain, stimulating local manufacturing and creating opportunities for businesses, with sponsorship agreements signed with well-known companies [7] - The production of commemorative items showcases advanced manufacturing techniques, reflecting Shenzhen's capabilities in design and quality control [7]