Core Insights - The article highlights the significance of licensed products related to the 15th National Games and the Special Olympics, emphasizing their role as emotional carriers and cultural transmitters, allowing owners to connect with the event and the city of Shenzhen even after the games conclude [4][5] Group 1: Product Design and Cultural Integration - The design of the "Exciting National Games, Charming Shenzhen" commemorative badge integrates elements of urban culture and sports spirit, featuring iconic Shenzhen landmarks and traditional Chinese patterns [5] - The product range includes diverse items, such as a gold-themed mobile phone chain inspired by the mascots' athletic moments, catering to the preferences of younger consumers while promoting sports spirit in daily life [5] Group 2: Sales Channels and Marketing Innovations - The licensed products are available through 271 retail stores across 15 cities in Guangdong and key areas outside the province, enhancing public access to purchasing [6] - An innovative mobile sales model has been introduced, with a mobile sales vehicle operating in high-traffic areas, significantly increasing brand exposure for the National Games [6] Group 3: Economic Impact and Sponsorship - The licensed products contribute to a complete industrial chain, stimulating local manufacturing and creating opportunities for businesses, with sponsorship agreements signed with well-known companies [7] - The production of commemorative items showcases advanced manufacturing techniques, reflecting Shenzhen's capabilities in design and quality control [7]

Group 1 - The core idea of the articles revolves around the emotional and cultural significance of licensed products related to the 15th National Games and the Paralympic Games, highlighting their role in connecting people to the event and the city of Shenzhen [2] - The licensed products market is rapidly growing, with over 1 million anti-counterfeiting labels issued and a total product value exceeding 79.4 million yuan by June 30, 2025 [2][6] - The design of the licensed products integrates elements of urban culture and sports spirit, exemplified by the "Exciting National Games, Charming Shenzhen" commemorative badge, which features iconic Shenzhen landmarks and traditional Chinese patterns [3] Group 2 - The licensed products have diversified into a rich product matrix, including practical items like a gold-themed mobile phone chain inspired by sports mascots, appealing to younger consumers [3] - The sales channels for licensed products have expanded significantly, with 271 retail stores established across 15 cities in Guangdong and key areas outside the province, making it easier for the public to purchase [4] - An innovative mobile sales model has been introduced, with a mobile sales vehicle operating in high-traffic areas, significantly increasing brand exposure and achieving a 70% repurchase rate for popular items [5] Group 3 - The licensed products are part of a complete industrial chain that stimulates local manufacturing, with sponsorship agreements signed with well-known companies like Industrial and Commercial Bank of China and Shenzhen JingTian, enhancing brand influence [6][9] - The production of licensed products has provided opportunities for local industries, particularly in gold and jewelry processing, showcasing advanced techniques and craftsmanship [9] - The licensed products serve as tangible representations of the event, embodying the spirit of sports and creating emotional connections for the citizens of Shenzhen [9]

Core Insights - The State Council of China has issued an opinion to stimulate sports consumption and promote high-quality development of the sports industry, emphasizing the need to enrich sports events and expand consumption scenarios [1][2] Group 1: Sports Events and Consumption - The upcoming 15th National Games (十五运会) is set to take place in less than two months, with various promotional elements visible throughout Shenzhen, including streets, subways, and shopping malls [1] - Merchandise related to the 15th National Games and the Special Olympics has been launched, serving as a tool to leverage event IP and stimulate sports consumption [1] Group 2: Merchandise and Production - Shenzhen has introduced two "Shenzhen limited" gold and silver commemorative medals that creatively integrate local landmarks with elements of the 15th National Games [1] - The commemorative medals are produced in Shenzhen's Shui Bei area, utilizing advanced gold jewelry processing techniques and high-precision die-casting technology, involving 28 production processes [1][2] Group 3: Product Features - A gold-themed mobile phone chain featuring the mascot of the 15th National Games contains 3 milligrams of pure gold and is made from a special steel that is three times harder than ordinary steel, allowing for extensive reuse without deformation [2] - The market development leader for the 15th National Games in Shenzhen stated that the licensed merchandise strategy is a comprehensive system that integrates event IP, city culture, and market economy, forming a complete industrial chain that combines cultural creativity, precision manufacturing, and retail services [2]