Core Insights - Club Med has completed its brand upgrade and aims to become one of the most iconic global lifestyle brands by 2035, with plans to operate 100 resorts worldwide by 2035 [1][3][6] - The company has experienced significant growth over the past decade, with total revenue increasing by 50% and operating profit rising by 500% from 2015 to 2024 [3][9] - Club Med is focusing on enhancing its offerings in China, with plans to develop new ski resorts and beach resorts, while integrating local cultural experiences into its operations [4][7][10] Expansion Plans - Club Med plans to operate 80 resorts by 2030 and 100 resorts by 2035, with new projects expanding into the Mediterranean, Southeast Asia, and the Americas [1][3] - The company is set to open its first resort in South Africa in July 2024, combining beach and African safari experiences, and a new resort in Borneo, Southeast Asia, in September 2024 [3][6] Market Performance - In China, Club Med operates 3 ski resorts and 2 sun resorts, with a focus on innovative offerings tailored to local consumer demands [2][4] - The company has seen a significant increase in Chinese visitors, with the number of guests growing from 20,000 to 300,000 over the years [1][9] - Club Med's revenue in the Chinese market is projected to achieve double-digit growth by the second half of 2025, with inbound market revenue exceeding €10 million [9] Unique Selling Propositions - Club Med's all-inclusive model and professional childcare services remain industry-leading, providing a comprehensive vacation solution that includes accommodation, meals, activities, and sports guidance [5][6] - The company emphasizes a differentiated skiing experience with professional, tiered ski instruction and a seamless integration of services across its ski resorts [10] Consumer Trends - The new generation of travelers is shifting from traditional tourism to immersive experiences, valuing meaningful interactions and personal growth during their travels [6][7] - Club Med is adapting to these trends by offering diverse activities and experiences that cater to families, including options for multi-generational travel [7]