上周法国总统马克龙访华时，带了一个庞大的法国企业家代表团随团，其中包括法国老牌文旅企业Club Med地中海俱乐部全球总裁兼首席执行官斯特凡纳·马凯尔。斯特凡纳·马凯尔今年7月底刚出任Club Med 地中海俱乐部全球总裁兼首席执行官，此次访华是其就任后第一次造访中国。在短暂的访华期间，斯特 凡纳·马凯尔接受21世纪经济报道的专访。 "地中海俱乐部已完成品牌高端化转型。未来，我们的战略目标是在2035年成为最具标志性的全球生活 方式品牌之一。" 斯特凡纳·马凯尔透露，为实现这一愿景，地中海俱乐部正加速全球布局，计划2030年 运营80座度假村，未来十年内（到2035年）全球度假村数量达到100家。"新项目将沿着地中海、东南亚 及美洲地区拓展——这不仅是规模的扩张，更是产品焕新的升级。" （Club Med地中海俱乐部全球总裁兼首席执行官斯特凡纳·马凯尔） 十年内全球度假村达百家 21世纪： 作为随法国总统对中国进行国事访问的法国企业代表，您如何理解中法经贸合作中文化交流 的核心价值？作为深耕中国市场的法国品牌，Club Med地中海俱乐部在促进两国文化交流方面发挥了 哪些独特的作用？ 斯特凡纳·马凯尔：202 ...

Core Viewpoint - The recent dismissal of Henri Giscard d'Estaing, CEO of Club Med, highlights underlying strategic and governance disagreements between him and the parent company, Fosun Tourism Group, which may impact the future direction of the brand [1][6]. Financial Performance - In the first half of 2024, Fosun Tourism reported a total revenue of RMB 10.65 billion, with Club Med contributing RMB 8.89 billion, accounting for 83% of the total, an increase from 76% in 2023 [3]. - Club Med's revenue for 2023 reached RMB 15.12 billion, marking a 19% year-on-year increase, and a growth of 18% compared to 2019 [3]. - The average daily room rate for Club Med's resorts increased by 8% to RMB 1,922 in the first half of 2024, with an occupancy rate of 70.4%, up by 1 percentage point from the previous year [3]. Global Operations - Club Med operates 68 resorts across 26 countries on five continents, including 38 sun resorts and 24 snow resorts, with a focus on diverse experiences [4]. - The sun resorts achieved a revenue growth of 5% in 2024, with an average room rate of €500 per night and an occupancy rate of 75% [4]. - The snow resorts reported a 19% revenue increase in 2024, with an average room rate of €750 per night and an occupancy rate nearing 80% [4]. Strategic Direction - The company has undergone significant internal changes, with a shift towards "light asset output" and digital transformation, which may conflict with the previous leadership's vision of a potential IPO in Paris [6][7]. - The new management's ability to balance strategic transformation with brand heritage and rebuild investor trust will be crucial for Club Med's future [7]. Leadership Changes - The new CEO of Club Med is reportedly a candidate with no prior experience in the hospitality industry, raising concerns about the alignment with the brand's operational ethos [7]. - The decision to replace the CEO without a transition period or guarantees for future shareholding has been criticized for not addressing the urgent need for diversified governance and internationalization [7].