Core Viewpoint - The article provides a comprehensive overview of the latest trends and new product launches in the baking industry, highlighting innovative offerings from various brands and their unique characteristics [1]. Group 1: New Product Launches - Hema introduces a watermelon-flavored Swiss roll, featuring over 40% watermelon flesh and juice, offering a refreshing taste [9]. - Dingdong Maicai presents a vanilla cream Napoleon horn pastry with a mousse-like texture, made with animal butter [11]. - Lawson's "Sticky Little Shell" combines soft bread with savory meat floss and seaweed for added flavor [14]. - FamilyMart launches a mint chocolate series, including a cake sandwich and a bagel with mint cream [17]. - Happiness Cake offers two types of ice cream cakes, featuring flavors like green citrus melon and strawberry [20]. Group 2: Unique Offerings - Yimoduo revives the classic butter biscuit with healthier ingredients [22]. - Paris presents a giant butter pineapple bun, measuring 15cm in diameter, with a rich buttery flavor [25]. - Sun Beibei's lychee ice cream-flavored horn pastry features a delicate, crispy exterior and a refreshing filling [37]. - COVA introduces a mango dome dessert, combining fresh mango and creamy textures [4]. - Hibake's yogurt crispy treat incorporates freeze-dried yogurt for a unique texture [74]. Group 3: Industry Trends - The article notes a growing trend towards healthier and innovative baking products, with many brands focusing on unique flavors and textures to attract consumers [1]. - There is an emphasis on seasonal offerings, particularly summer-themed products that provide refreshing experiences [1]. - The collaboration between brands and popular culture, such as the partnership between Jasmine Milk White and the animated series "Mo Dao Zu Shi," indicates a trend towards leveraging pop culture for marketing [145].