Core Insights - The food industry in Dezhou is actively innovating and adapting to meet the changing preferences of younger consumers, focusing on convenience and health [2][4][5] Group 1: Company Innovations - Shandong Dezhou Chicken Co., Ltd. has launched the "Lu Xiaojie" brand, featuring products like the popular "Tiger Skin Chicken Leg," which is expected to generate over 20 million yuan in sales in 2024 [2][3] - The company is engaging in marketing strategies that resonate with younger audiences, such as creating themed short films and participating in youth-oriented events [3] - Shandong Dingwei Food Co., Ltd. has successfully introduced a new cold brew sauce that has sold approximately 20,000 boxes shortly after launch, indicating strong market demand [3] Group 2: Market Trends - The demand for convenient, high-protein, and low-fat food options is rising among young consumers, leading to the development of products that cater to these preferences [4] - The plant-based food segment is also growing, with products like plant-based beef jerky that mimic the taste and texture of real meat while being healthier [4] - Dezhou's food processing industry has seen significant growth, with revenue reaching 37.656 billion yuan and profits increasing by 33.12% year-on-year in the first half of the year [5]